You're Invited- See What’s Possible with Dscout

Join our monthly group demo to see Dscout in action

Hi Wanto,   Some insights shape the roadmap; others just move a button. Big questions or small, Dscout delivers the answers you need—fast, flexible, and all in one easy-to-use platform.   Join our live group demo on Thursday, April 10 at 2 PM ET / 11 AM PT, and see how teams at Sephora, PayPal, Google, Etsy, and more use Dscout to capture in-the-moment insights that drive better decisions.   Our Solutions team will walk you through how Dscout helps you: Run a variety of studies—from 1:1 interviews to unmoderated usability tests Effortlessly recruit the right participants Create video highlight reels to showcase real user experiences Uncover key themes in minutes with AI-powered analysis Don't miss it—see how Dscout makes deep, agile research possible. Register Katie Hickey Director of Marketing @ Dscout Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Learning the language of business

Discover how to highlight your value and grow in your design career by building your business acumen and effectively communicating with stakeholders.

Hi Wanto,   Feeling stagnant in your design career? We recommend becoming fluent in business.    While creativity is essential for design, its intangibility can also be why your org isn't seeing your value. According to Ryan Scott, Former Design Lead at Airbnb and Founder of Accelerate Design, being creative isn't enough. To take your career to new heights, you'll need to start speaking the same language as your stakeholders.   Follow along as we translate the ways you can showcase your value, from demonstrating design impact to understanding key business skills that will accelerate your growth. In this article, you'll learn … Why design work is easily misunderstood—and how a business mindset can unlock new career opportunities How to speak stakeholders' language and bridge the gap between design and bigger business goals  Four ways designers can better showcase their value Check it out Research is essential in design and product development, but how do we determine where it has the most impact—and how do we measure that success? In this on-demand webinar, Devin Harold, Former Design and Research Lead at Capital One, discusses his approach to using research at the right moments to drive business outcomes. Cheers, The People Nerds Team Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Measuring impact with ambiguous outcomes

Learn how to measure insights that truly matter and communicate those wins clearly with your team and stakeholders. Plus, check out open roles in UX.

This week, we're sussing out what it takes to measure and communicate success.    There are limitless applications when it comes to GenAI products, and with that come ambiguous outcomes that can be tough to quantify. To combat this, Kevin Newton, Senior Manager of User Experience Measurement at LinkedIn, recommends a mindset shift that creates more space for the subjective.    When you start asking questions like, "Did my product benefit the user?" You can create parameters that allow you to bring meaning and develop metrics that have otherwise felt impossible to assess.    Whether AI is in the mix or not, measuring the effectiveness of UXR and design as a whole can be challenging. Follow along as we explore strategies for clearly evaluating and sharing outcomes.  - The People Nerds Team   Use this guide to navigate the great frontier of measuring GenAI's success—and how its limitless capabilities are redefining insights as we know them.   DEFYING GRAVITY KEEP READING - MORE ON THIS TOPIC Become a better advocate with these 9 tips to champion the ROI of your research. Make your insights more actionable by signing up for this 6-day email course. You should be bragging about your accomplishments with this template. Do you feel confident in your ability to communicate GenAI product success to stakeholders?   1. Yes, it's clear and straightforward 2. No, it's difficult to convey the impact 3. Sometimes, depending on the audience 4. Not sure We'll post the results afterward in our Slack community! Research is essential in design and product development, but how do we determine where it has the most impact—and how do we measure that success? In this on-demand webinar, Devin Harold, Former Design and Research Lead at Capital One, discusses his approach to using research at the right moments to drive business outcomes.   TUNE IN Allstate is hiring a Marketing Customer Experience UX Design Apprentice. Sony is recruiting a UX/UI Design Lead. Adobe is looking for a Senior Staff Experience Researcher. We should differentiate between 'training'—which is the initial creation of the model—and 'fine-tuning', which is taking your problem-specific data and training a few steps further. Kevin Johnson Head of AI, Dscoout   Via AI Fundamentals: How to Build LLM-Enabled Products Ready to scale your research program? Successfully scaling research requires effective stakeholder collaboration, flexible methods, and insights designed for impact.   See how Dscout can help you with all three. Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences