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Where's Waldo, UX style

This week from People Nerds: We learn how to distinguish real research from UX theater and speed up our synthesis process.

Spot the difference: Research vs. UX theater "Performance research" is when an organization goes through the motions of research: asking questions, producing deliverables, and using the lingo—but lacking the methods and substance of an actual study. Zarla Ludin walks through five types of UX theater and how to distinguish the imposters from the real projects.   PERFORMANCE RESEARCH UNMASKED Results from last week's community poll (n = 247) What is your favorite content to read on People Nerds?   37.2% | How-to articles with templates and practical tips 27.1% | Case studies on how specific UXR projects were achieved 20.2% | Insights on emerging trends in the industry   8.5% | Interviews with industry leaders      7% | Findings from original research projects Synthesis, but make it snappy Synthesizing research is often a long, tedious endeavor. But when stakeholders have tight timelines—the process needs a speed boost. This six-step lightning synthesis approach can accelerate your work and get stakeholders the must-know information.   THROW THE PROJECT INTO TURBO DRIVE Entertainment is central to cultural change because it serves as both a mirror and a projector of culture. Susan Kresnicka Founder and President, KR&I Read more and be sure to catch Susan's panel at People Nerds 2022! More we're discussing: ReOps expert Kasey Canlas walks us through how she got into the field, the importance of informed consent, and ethical data collection. Picture this: You're hired as the org's first UXR, but there's already make-shift research in motion. Get advice for respectfully getting projects on track. What we're hearing: User experience research might involve validating, but that shouldn't be its only purview. Explore strategies to sharpen an org's UX focus to the user. Research Operations pros know that the best systems are open, accessible, and interoperable. This must-read ReOps and UX primer expands on each. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences