Measuring impact with ambiguous outcomes

Learn how to measure insights that truly matter and communicate those wins clearly with your team and stakeholders. Plus, check out open roles in UX.

This week, we're sussing out what it takes to measure and communicate success.    There are limitless applications when it comes to GenAI products, and with that come ambiguous outcomes that can be tough to quantify. To combat this, Kevin Newton, Senior Manager of User Experience Measurement at LinkedIn, recommends a mindset shift that creates more space for the subjective.    When you start asking questions like, "Did my product benefit the user?" You can create parameters that allow you to bring meaning and develop metrics that have otherwise felt impossible to assess.    Whether AI is in the mix or not, measuring the effectiveness of UXR and design as a whole can be challenging. Follow along as we explore strategies for clearly evaluating and sharing outcomes.  - The People Nerds Team   Use this guide to navigate the great frontier of measuring GenAI's success—and how its limitless capabilities are redefining insights as we know them.   DEFYING GRAVITY KEEP READING - MORE ON THIS TOPIC Become a better advocate with these 9 tips to champion the ROI of your research. Make your insights more actionable by signing up for this 6-day email course. You should be bragging about your accomplishments with this template. Do you feel confident in your ability to communicate GenAI product success to stakeholders?   1. Yes, it's clear and straightforward 2. No, it's difficult to convey the impact 3. Sometimes, depending on the audience 4. Not sure We'll post the results afterward in our Slack community! Research is essential in design and product development, but how do we determine where it has the most impact—and how do we measure that success? In this on-demand webinar, Devin Harold, Former Design and Research Lead at Capital One, discusses his approach to using research at the right moments to drive business outcomes.   TUNE IN Allstate is hiring a Marketing Customer Experience UX Design Apprentice. Sony is recruiting a UX/UI Design Lead. Adobe is looking for a Senior Staff Experience Researcher. We should differentiate between 'training'—which is the initial creation of the model—and 'fine-tuning', which is taking your problem-specific data and training a few steps further. Kevin Johnson Head of AI, Dscoout   Via AI Fundamentals: How to Build LLM-Enabled Products Ready to scale your research program? Successfully scaling research requires effective stakeholder collaboration, flexible methods, and insights designed for impact.   See how Dscout can help you with all three. Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Last chance! Register for our webinar, "Design, Research, and the Bottom Line"

Devin Harold, Former Design and Research Lead at Capital One, will share his frameworks for leveraging research in the right moments to drive business success.

March 26, 2025 | 12:00 PM ET / 9:00 AM PT Hi Wanto,   Great research does more than inform decisions—it shapes products, drives strategy, and delivers real business impact—but only when done right!   Join us tomorrow for a live session with Devin Harold, former Design and Research Lead at Capital One. He'll share practical, proven ways to effectively integrate research into design and product development—so your insights don't just sit on a shelf but drive real, meaningful change.   What you'll take away from the session... Actionable strategies to strengthen designer-researcher collaboration and allocate work more effectively across projects. A download of Devin's go-to "Lead, Consult, or Enable" framework—a proven model to help you focus your efforts (plus, you'll get your own copy!). The true cost of bad research—and why getting it right is worth the effort. Prioritization tactics to help design and research teams consistently showcase their value. Don't miss this opportunity to learn from one of the best in the field!  Save your spot  Can't attend live? Register now and we'll send you the recording after. Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences