Original research: How 900+ Americans feel about brands right now

This week from People Nerds: Gen Z refuses to be defined, how COVID-19 changed how we use products, and our WFH webinar with Google.

"Zoom has literally changed my world." The pandemic drastically altered many aspects of our lives. Along with our travel plans, the way we work, and our relationships, it's changed the products we use—and how we use them. We explored how in the third wave of the COVID Diaries.   READ MORE Defining the fluid generation  Gen Z refuses to be placed into neat boxes of identifiers.That's what Zeus Jones discovered when they dove deep into a sub-set of users who are changing the way they define themselves—and the world-at-large.     DIVE IN How Google nails WFH culture In our next webinar, we're showing you how to build a bulletproof work from home system with Margaret Lee, Google's Director of UX Community and Culture. She's helped grow the company's distributed team—and she wants to share her best strategies for success with you.   WORK ON More we're discussing: We had a great time talking "business strategy for UXRs" on our last webinar. We posted this recap of the Q&A in our slack community earlier this week (join the community here).  There's a lot on everyone's mind right now. Here's some advice for getting your team to keep thinking about research and about your users.  Your newly remote research practice might have you working with surveys more than usual. Here's a guide to writing better questions. What we're hearing:  A few new options for UXR mentorship: UX Coffee Hours and UXPA International's mentorship program. "If the data doesn't exist, you don't exist." Here's a necessary read on big data and disparity that you might've missed from AIGA. Microsoft design published a prediction for "the next wave of design thinking." Read their take on responsible innovation. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences