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This week from People Nerds: alternatives to focus groups and how to choose the right deliverable based on methodology

Go beyond focus groups Traditional focus groups do a not-so-stellar job of representing our users' actual feelings. On top of that, they're hard to do remotely—which is very important right now. Here are a few alternatives to focus groups that'll get you richer insights.    OUT OF FOCUS How to pick the right deliverable A deliverable can go a long way toward your team acting on sights, but there is a dizzying array to choose from. Here's our guide for matching deliverable format to six different methodologies.  DELIVER THE GOODS More we're discussing: See how Antionette Carroll and Creative Reaction Lab train and mentor a new type of community designer to redesign systems of oppression.  Find out how exactly your insights improve (or don't improve) user experience over time with benchmarking studies.  Want to democratize research effectively (and responsibly)? Keep in mind these 9 principles to successful research democratization. What we're hearing:  COVID-19 ushered in a wave of new challenges for orgs and individuals across the world (understatement of the century). Here's how the UX community is prepared—and not so prepared—to meet those challenges. Speaking of which: implementing design thinking practices are another great way to meet the challenges of the day and age.  Here are four great "emapthy hacks" that show that small gestures can make a big impact.  dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences