Refocus the conversation

This week from People Nerds: how to run an ideation workshop, managing unengaged participants, and a primer on grounded theory.

A better way to brainstorm After weeks (and possibly months) of researching and synthesizing, you'll need a good way to make your insights actionable and impactful. That's what makes it a perfect time to run an ideation workshop.    WORKSHOP IT Engage the unengaged We all know how stressful it is when a participant gives one-word answers, doesn't share their full thoughts, or worse: is bored. Here are 14 key tactics to further a productive, impactful conversation when the interview is going stale.   LEARN MORE Make sense of open-ended data Grounded theory helps surface friction points all while providing needed context and framing around data. Here's our recap of our recent conversation with Dr. Rachel Ceasar about how you can best leverage this powerful analysis tactic.    GROUND YOURSELF More we're discussing: If research democratization is a part of your 2021 strategic plans, consult these nine pillars from experts on how to structure it responsibly while maintaining rigor. Need help translating insight to impact? Try a better story. The Moth's Meg Ferril has you covered with these fundamental framing and delivering. Starting putting the principles of diversity, equity, and inclusion into action with these tactics from Partner and Strategist Jen Shadowens of Zeus Jones. What we're hearing:  Curious about the interactivity between user and design? A career in UX Engineering could be for you—learn more about this burgeoning role at Xd Ideas. Stop. Counting. Clicks. That's the advice for Interaction Designers from Muzli; instead, strive to reduce complexity, increase control, and optimize for usability. "Simplicity" is a guiding principle for UX and UXR. 52 weeks of UX takes a not-so-simple look at this important criterion in design and experience thinking. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences