Making your case

This week from People Nerds: how to present case studies, the art of observing (while listening to) users, & how to manage short timelines.

Your best case (study) scenario Case studies are more than good additions to your portfolio. They're an opportunity to flex your skills while demonstrating your value-add to an organization. Here's how to create (and present) winning case studies.    CASE BY CASE Have them "show, don't tell." Users can't accurately predict their future behavior. They can misremember their actions. They often don't know what they want. That means successful usability testing involves observing, not just listening. OBSERVE AND REPORT Self-advocacy for "scrappy" times Just because you're on a lean research timeline doesn't mean you should sacrifice quality and rigor. In this stream-on-demand webinar, our expert panel shows you how to meet those challenges through the power of self-advocacy.    WATCH NOW More we're discussing: Gregg Bernstein interviewed dozens of user researchers to better understand the common paths to career success. Here's a look at what he learned. Implementing UX recommendations can feel daunting. Move from insight to action (and then solution) with the trusted "How Might We?" statement, and research's tail. What we're hearing:  Started a new role as a product leader? Congrats! Now read this piece from Jens-Fabian Goetzmann to get a sense of what the heck that entails, from vision to tactics. A UX review can help prioritize experience needs and create a plan. UX Planet has a flexible template to help anyone get started—regardless of UX experience. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences