100 participants on the foundations of trust

This week from People Nerds: We asked participants what leads them to trust, or distrust brands. Plus: Do you really need a cover letter?

Gaining trust Just as participant trust is critical for research success, buyer trust is critical for companies' success. What we learn about gaining the latter can help us gain the former. We asked 100 participants about the keys to building, or losing, brand trust.  READ MORE Demystifying the cover letter You have a portfolio, a resume—is the cover letter really "optional"? Here's what hiring managers are likely to look for in cover letters, plus an example of a successful one you can use as a jumping off point. GET IT WRITE More we're discussing: Sometimes, a "seat at the table" really means back-to-back (to-back) stakeholder meetings. Here are some tips for defending your time. How are you seeking and maintaining "balance" these days? We asked 100+ people to show us how they're creating balance—plus the brands helping and hindering their attempts. Jared Spool has worked in UX since 1978. He gave us his predictions for where the field might head, and how we might position ourselves best for growth alongside it. What we're hearing:  Delightful UX/UI designs often start from observing another delightful design. Adobe XD created a bookmark-worthy list of places to spark your work. Having trouble creating the same excitement abroad as your product does domestically? NN/g offer ways to add adaptability to your practice for global growth. UXRs are often pressed for time. The Room wonders about the space between agile and bad design, and how to advocate for outcomes within the need for speed.   dscout is excited to be hiring across our product, engineering, CXR, finance, sales, and marketing teams. Check out our open positions here.   dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences