Unsure how to level up in your career? Let's dive in.

This week from People Nerds: We create a career growth action plan, construct usability testing tasks, and explore omnichannel research.

Your next career move is four steps away The growth path in our field is definitely a hazy one. If you're asking things like, "What happens after I'm a senior researcher?" or "What happens after I'm a Director of User Research" or even "What the heck do I do next?!" We've got some ideas. HELP! Tackle usability testing task writer's block Usability testing tasks can help you identify issues, quantify them through metrics, and understand how big the problem is. Seems straightforward, but writing clear tasks without bias can be tricky. Explore obstacles and tips for task construction. EXAMPLES PLEASE Harness the power of omnichannel research In an ever-changing digital world, users switch from desktop to mobile and vice versa effortlessly. It's important to research these channels the same way they're being used, unified. Discover some omnichannel best practices and study designs.   LET'S GET DIGITAL Speaking of omnichannel...dscout released new omnichannel research capabilities! Now, your studies can feature both desktop and mobile parts. Check it out. More we're discussing: Uber Pro goes international. The team walks us through their ambitious mixed-methods project. Land your next UX job like the pro that you are. Explore the six stages of a user research job interview. Avoid bandwidth overload. Nikki Anderson takes us through her process for prioritizing user research projects. What we're hearing: RIP: Here lies "Marketing Mary" (2020-2021). Avoid the pitfalls associated with customer personas and journey maps and ensure a long life for your foundational work. Why didn't they use my research?! Dave Hora shares his experience with this soul-crushing question and explores the secret to UX growth and success. Great Scott! Eureka! Aha! Whatever you choose to call this moment, Intercom unpacks where to identify them in our user research.   dscout is hiring a product designer, creative director, and other roles across our product, engineering, CXR, finance, sales, and marketing teams. Check out our open positions here.   dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences

Prioritization problems? We've got you covered.

This week from People Nerds: We dive into big-qual best practices, help you land your next UX job interview, and preach prioritization.

Taking rewards global: A case study from Uber Uber researchers recruited 100+ drivers to analyze the value of their rewards program, Uber Pro. See what they learned from their ambitious study design and use their advice to guide your next mixed methods project. SEE THE IMPACT Crush your next user research job interview Companies vary in exactly how they conduct interviews, but typical full-time employment roles follow a similar structure. Dig into each user research interview stage including the 1x1 deep dives, panel interview, and whiteboard challenge to set yourself up for success. PRACTICE PRACTICE PRACTICE How to NOT do it all: Prioritizing research projects What impact will this research have? Is this project set up for success? A couple of questions to ask yourself as you attempt to prioritize incoming research projects. Not only can prioritization take some projects off your plate, they can help you take a seat at the strategic table.  WHERE DO I START? More we're discussing: Brainstorm + structure = valuable ideation session. See how adding guardrails to your next workshop can actually enhance creativity and encourage contribution. Stitch Fix embarked on a Passport to Personalization workshop. The destination? An immersive experience that strengthened both team and stakeholder empathy with the customer. As the pandemic continues, many are experiencing feelings of burnout. Explore how to address what you're feeling as a UX researcher and support your colleagues. What we're hearing: Breaking Project Manager news: The tools you use don't have the impact you think they do. Ken Norton explains why. Set your UX team up for cross-functional success. See how the balance of skillset, goal setting, and support systems can increase efficiency. Avoid project shut downs. Understanding your stakeholders' impact on a project can be your guide to getting them on board.   dscout is hiring a product designer, creative director, and other roles across our product, engineering, CXR, finance, sales, and marketing teams. Check out our open positions here.   dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences