ACV. Easy as 1-2-3

This week from People Nerds: We get to our users core values, Fjord walks through their field report & share stakeholder tips

Participant: "It's fine." Narrator: "It wasn't fine." Even after asking, "Why?" a dozen times, we don't always get an ideal answer from participants. To go beyond surface-level likes and dislikes, use the ACV laddering technique.   WHY IS THAT IMPORTANT TO YOU? Transformational discoveries with Fjord Fjord's Gretchen McNeely (Design Director) and Al Millenson (Senior Service and Interaction Designer) recently did transformational work for their COVID-impacted client. See how they partnered with dscout to build an engaged panel, seamlessly inform stakeholders, create new templates, and raise the bar for other researchers.   COHORT CHECK This week's community poll Answer with a click this week, see the results in next week's newsletter.   The stakeholder scenario I troubleshoot most often involves stakeholders who are...   1. Under-involved 2. Over-involved 3. Misinformed 4. Absent 5. None of the above User research 🤝 stakeholders In our most recent video, Nikki and Ben discuss three common stakeholders scenarios (over-involved, uninvolved, and misinformed) and share advice for improving these relationships.    TUNE IN When you look at the big shifts in our country's history, usually there were young people behind it. We just tend to erase their contribution or try to remember them as older than they were. ANTOINETTE CARROLL President & CEO, Creative Reaction Lab READ MORE More we're discussing: Dave Hora shares how architecture and winemaking influenced his philosophies on organizational operations and experience design.  Don't fear the take-home challenge. Take a look at questions to ask beforehand, red flags to look out for, and how to showcase your skills. Get crafty: Our research team shared seven strategies for encouraging participants to draw their answers and tell a larger story. What we're hearing: There's never a bad time to update your portfolio. Taylor Palmer shares five elements that great UX portfolios include.  Refine your insights into a concise, compelling research report. Dmitry Korzhov walks through how it's done. Your UX efforts have purpose, Kate Kaplan shares advice for ensuring your team and stakeholders know what that purpose is. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences