Set it and "forget it"

This week from People Nerds: We walk through step-by-step how to set up unmoderated generative research and evolve user personas.

Put that research on autopilot 😎 It's no secret that unmoderated generative research is a great way to get mountains of user data without days (or weeks) of 1:1 interviews. But how do you go about setting this kind of study up? Karen and Nikki walk through step by step how they launched their recent unmoderated study.   SHOW US HOW Results from last week's community poll (n = 120) What percentage of your practice is "templatized," where you repackage or recycle previously-used assets and/or materials?   39.2% | Less than 25%    35% | 25 to 50% 19.2% | 50 to 75%   6.7% | More than 75% "Denise" "The Decision Maker" With an emphasis on names and demographics, traditional personas have the potential to create bias and exclusion. To represent our users in a more empathetic and inclusive way, Molly Malsam argues for a transition to more inclusive personas and walks through how to do so.   TIME TO UPDATE It's a real privilege to have curiosity and a passion for answering questions. This is something innate that we humans are all born with. ETIENNE FANG Principal Researcher at Amazon READ MORE More we're discussing:  Make sure that business question becomes a valid, unbiased research question with this guide. Measuring user satisfaction often leads to more questions than answers. Explore metrics beyond NPS that help better analyze customer feedback. What we're hearing: Research repositories can elevate the visibility of insights, but ResOps' Jake Burghardt offers some considerations before "opening the gates." twig + fish's Meena Kothandaraman outlines a positioning framework to help qualitative research succeed organizationally. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences

Yup, there is a better way.

This week from People Nerds: A step-by-step approach to writing better research questions and a better way to measure user satisfaction.

Don't fall victim to bad research questions Hate to break it to you, but if your research question is invalid at the start…your project is likely doomed. Luckily, Nikki has a step-by-step guide to ensure that your questions are valid, unbiased, and engaging. (P.S. Prefer learning through video?)  BUSINESS QUESTION ≠ RESEARCH QUESTION This week's community poll Answer with a click this week, see the results in next week's newsletter.   What percentage of your practice is "templatized," where you repackage or recycle previously-used assets and/or materials?   1. Less than 25% 2. 25 to 50% 3. 50 to 75% 4. More than 75% Happy and sad at the same time Measuring user satisfaction is undoubtedly tricky. Would you recommend our product to a friend? Depends on the friend. Did you have a good experience? Depends on the day. Rather than using tools like NPS, try these alternatives.    RATE YOUR EXPERIENCE (OR DON'T I GUESS...) Learning about research shouldn't be restricted to researchers and learning about design shouldn't be restricted to designers. That cross-pollination will help us work better together. ALEC LEVIN Co-Founder, Learners READ MORE More we're discussing: Sharon Bautista of DesignIt and UX Book Club Chicago emphasizes the importance of promoting a learning culture and shares her top UX book recs. What's the best way to balance managing a team and growing as a researcher? Janelle Ward shares some advice. Interested in speaking at People Nerds 2022? We'd love to hear from you. Learn more about this year's theme and send in your proposal here! What we're hearing: That user flow might look engaging, but how much is it cognitively taxing? UX Planet's YX explores the pernicious effects of cognitive load on a person's ability to make sense of—and enjoy—an experience. Stop designing in a vacuum and begin considering your users' context. Xd Ideas has an interview with Cheryl Platz about her new book, which explores the ways we should design beyond devices alone. Diverse leadership styles can foster spaces for new voices and perspectives. Atlassian's Rachel Lin writes about being an introverted product manager (and how she's creating such spaces). dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences