Set it and "forget it"

This week from People Nerds: We walk through step-by-step how to set up unmoderated generative research and evolve user personas.

Put that research on autopilot 😎 It's no secret that unmoderated generative research is a great way to get mountains of user data without days (or weeks) of 1:1 interviews. But how do you go about setting this kind of study up? Karen and Nikki walk through step by step how they launched their recent unmoderated study.   SHOW US HOW Results from last week's community poll (n = 120) What percentage of your practice is "templatized," where you repackage or recycle previously-used assets and/or materials?   39.2% | Less than 25%    35% | 25 to 50% 19.2% | 50 to 75%   6.7% | More than 75% "Denise" "The Decision Maker" With an emphasis on names and demographics, traditional personas have the potential to create bias and exclusion. To represent our users in a more empathetic and inclusive way, Molly Malsam argues for a transition to more inclusive personas and walks through how to do so.   TIME TO UPDATE It's a real privilege to have curiosity and a passion for answering questions. This is something innate that we humans are all born with. ETIENNE FANG Principal Researcher at Amazon READ MORE More we're discussing:  Make sure that business question becomes a valid, unbiased research question with this guide. Measuring user satisfaction often leads to more questions than answers. Explore metrics beyond NPS that help better analyze customer feedback. What we're hearing: Research repositories can elevate the visibility of insights, but ResOps' Jake Burghardt offers some considerations before "opening the gates." twig + fish's Meena Kothandaraman outlines a positioning framework to help qualitative research succeed organizationally. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences