This may be controversial

This week from People Nerds: We walk through a use case for group interviews and Lenovo breaks down their DEI strategy.

Hear us out, there are scenarios for group interviews Group interviews (sometimes referred to as focus groups) tend to get a bad rap. If they're being used to save time and interview participants all at once—your data will likely suffer. But, if you're exploring real-world group activities like co-op video games, group interviews can be the perfect setting for an exploratory study.   PRESS START TO SEE HOW This week's community poll Answer with a click this week, see the results in next week's newsletter.   What's your take on focus groups or group interviews?   1. I love them and use them a lot 2. They're OK, but I prefer other methods 3. I don't like them, but they can be useful sometimes 4. I hate them 5. No opinion Who might we be missing? How do we put principles like diversity, access, and inclusion into practice? Lenovo created a central office to weave these into research and product workflows. Check out this case study focused on the visually impaired community. BETTER ANTICIPATE THEIR NEEDS Not everything has to be aesthetically pleasing, because aesthetically pleasing doesn't mean easy to use. ABBY HOY BAYLEN User Experience Research Lead, Later READ MORE More we're discussing: Are you SURE that's a true insight? These strategies can help you avoid common research mistakes and decrease the likelihood of false insights. "Well, as long as this offer is better than my current role…" It's so easy to choose a job out of fear, see how user research can help you decide objectively. What we're hearing: Building a research team? Have you determined which questions it will (and will not) tackle? Jonathan Richardson has you covered with a breakdown. Are your designs fostering respect between user and experience? Noreen Whysel outlines ways to create a safer, ongoing relationship. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences