Negroni Sbagliato, with a touch of competitive analysis

This week from People Nerds: From statistical significance to a study with TurboTax, we've got a wide range of articles for you to sample.

Competitive analysis (with a user research twist) Competitive analysis often falls on the shoulders of multiple stakeholders—so what could your team accomplish by approaching the task through the user research lens? Cori Widen shares how to mix things up.   SHAKEN, NOT STIRRED  This week's community poll Answer with a click this week, see the results in next week's newsletter.   When budget is tight, what's the one thing that is affected most in your research world? 1. The number of projects I run 2. The topics I run research about 3. The methods I use to do research 4. The tools available to me 5. My incentive budget 6. The internal bandwidth available to me Pressure-tested discovery research Learning about prospective users is key to sustaining a product experience. See how the team at TurboTax leveraged dscout to launch product research during their busiest season. UNDER PRESSURE (MM-NOOM-BA-DEH) Oh, how the tables have turned—the researcher has become the researchee.   We're looking for researchers who are interested in sharing their experience managing stakeholder relationships and tactics for keeping them engaged in projects. Interested in participating? Sign up here!   Statistical measurement is confusing—but this article isn't Whether or not you've taken a stats class recently, you may wonder if the data you've collected is significant enough to make a conclusion. Molly Malsam walks us through some helpful methods to figure it out. NUMBER NERDS UNITE The marker for success for the products I work on can't just be measured in numbers. It also has to be measured in stories. Thaniya Keereepart VP Customer Experience at Harvest Read more from Thaniya on the People Nerds blog! More we're discussing: Even if you missed People Nerds Conference 2022, it's not too late. We rounded up highlights and recordings from our features, case studies, and panels, so you can stay up to speed. There are unlimited ways to execute your research—but time is limited. So, how do you build a process that respects your time and boundaries, while still completing insights on a deadline? Nikki has some ideas. What we're hearing: From executives to front-line staff, just about everyone is feeling some uncertainly now. First Round Review shares how managers can combat burnout and the inclination toward perfectionism during tough times. Don't assume that a "good" design alone will lead to stakeholder buy-in. It takes audience analysis, education, and a bit of preparation. Adobe Xd Ideas shares their strategies for making a lasting impact with your colleagues. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, United States Unsubscribe Manage preferences