Get in nerds, we're going (car) shopping

Plus, explore special tricks for organizing your shareouts and advice on how to structure and scale your UXR team.

From journey mapping to an org-wide endeavor When Credit Karma needed to research the buyer's journey of purchasing a car, they decided to take the road less traveled. See how the team integrated designers, managers, and stakeholders throughout every step of the process in new and unexpected ways.   WE'RE ALL IN THIS TOGETHER  This week's community poll Answer with a click this week, see the results in next week's newsletter.   Which of the following best represents the goal of a concept test? If more than one goal resonates, choose your most common goal. 1. Get initial impressions on ideas 2. Get feedback to refine a concept into the next phase of work 3. Identify attributes of the design that participants resonate with 4. Uncover which copy makes the most sense to participants 5. None of the above 6. I do not run concept tests Important info upfront with spontaneous talks frameworks Stakeholders don't always have time for full presentations—so how do you get your most important research findings across quickly without missing a beat? Principal UX Researcher Jen Blatz breaks it down for us. TIME. IS. MONEY. Wise words for structuring and scaling your UXR team Hiring your first UXR teammates is an exciting prospect. But creating the right structure and opportunities for long-term growth isn't easy. Nikki Anderson-Stanier walks through the process with plenty of actionable tips. NOW LET'S GET IN FORMATION If you're open to it, EVERYTHING is research. Being curious, noticing, making connections—that magpie mind superpower is what builds a nest of fresh ideas and methods. Danielle Krettek Founder, Google Empathy Lab Read more from Danielle on the People Nerds blog! More we're discussing: Even if you missed People Nerds Conference 2022, it's not too late. We rounded up highlights and recordings from our features, case studies, and panels, so you can stay up to speed. There are unlimited ways to execute your research—but time is limited. So, how do you build a process that respects your time and boundaries, while still completing insights on a deadline? Nikki has some ideas. What we're hearing: Before selecting a remote user interview tool, it's best to know the foundations. Here's a walkthrough from UX Booth to get you started. Method selected can feel overwhelming. Yingying Tang created a two-by-two framework that might help ease decision approach fatigue. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, United States Unsubscribe Manage preferences