Klub Polytama: A roadmap to strike out on your own

The foundation of a successful research biz

For those who work full-time for a single employer, inevitably that little dream or seed of an idea pops up: what if I worked for myself? Nikki Anderson-Stanier shares how she took that seed of an idea and nurtured it into a successful business.

COFFEE IS FOR CLOSERS

This week's community poll

Answer with a click this week, see the results in next week's newsletter.

Typically how many probing or follow-up questions do you ask during a user interview?

1. No more than 2

2. Between 2-4

3. As many as it takes

4. Depends on the interview length

Turn your 1-1 interviews up a notch

Are you asking the right questions in your generative research? We explore how to use techniques like active listening, key phrases, and even embracing silence to really get the most out of your session.

CAN I ASK YOU A QUESTION...?

The holy grail of diary study guides

We're taking another trip back to the archives, this time with our start-to-finish guide on how to run a highly effective diary study. Add it to your bookmarks for handy reference down the road.

DEAR DIARY

In the context of research, a lot of people are scared when they shouldn't be. Looking back, we have thousands of years of people building and making things where there was no researcher involved.

Behzod Sirjani

Founder at Yet Another Studio

Read more from Behzod on the People Nerds blog!

More we're discussing:

Need to draw up a user research budget? Never fear. This simple guide walks you through the process and includes a template, so you can present those numbers with ease.
Words are powerful—especially when you're choosing terminology to discuss and categorize a wide breadth of diversity. See how Best Buy continues to refine their terminology to make studies more effective.
Check out another oldie but goodie. From stakeholder buy-in to choosing your participants, our updated guide to generative research will leave you feeling knowledgeable and prepared.

What we're hearing:

Trying to break into UX or product design? Try collaborating in your community—there's probably a thriving product design community right under your nose.
UXRs are naturally creative, but that doesn't mean they're immune to following the majority. Here's a primer on groupthink and ways to counteract it across your team.
Personas. Segmentation. User groups. All of these ideas rely on some conception of identity. Check out this breakdown to create more considerate groups.

dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations.

The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people.

Curious about the platform or working with dscout? Talk to an account executive.