Demonstrate the value of ethnographic research

In honor of Asian/Pacific American Heritage Month (APAHM), Dscout Research Advisor, Spurthi Reddy, explored how colorism impacts the AAPI community, and offers tactical solutions for tying ethnographic studies to evaluative product research. 

Hi Wanto,   Ethnographic research is a great way to get a deeper understanding of your target audience, but it's not uncommon to struggle with quantifying the value of that research.    Dscout Research Advisor, Spurthi Reddy, recently conducted a study on colorism in the AAPI community. In the following article, she walks through her learnings from the study—including tips on how to tie ethnographic and exploratory research directly to business objectives. In this post, you'll learn … The context of this study during Asian/Asian Pacific Heritage Month The study's approach and methods Three main learnings from the study on the subject of colorism How to tie ethnographic research back to products and company goals How to introduce more ethnographic research into your process READ IT NOW Cheers, The People Nerds Team dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Putting insights into motion after the shareout

Plus, get some tips on refreshing your workshops, share findings off the cuff with spontaneous talks frameworks, and check out this week's job listings.

The long Memorial Day weekend is nearly here!    Before you sail off into the sunset, we have some words of wisdom on sharing your research findings and conducting the best workshops—all inspired by our recent "After the Shareout" webinar with Eniola Abioye and Stevie Watts.   Do you have any special tips for sharing research insights with stakeholders? Let us know on Slack! - The People Nerds Team   We break down both the benefits and key components of research roadmaps—so you can unite your team around one clear vision. THE ROAD LESS TRAVELED KEEP READING - MORE ON THIS TOPIC Brooks Running made a game-changing internal newsletter. Refresh your UX workshops with these novel ideas. Share findings on the spot with spontaneous talks frameworks.   How effective is your current research-sharing strategy on driving impact?   1. Not at all effective 2. A little effective 3. Somewhat effective 4. Generally effective 5. Very effective We'll post the results afterward in our Slack community! This year's job market hasn't been forgiving. Here's how to take care of your mental health and prioritize what's important while finding a new role.   GOOD VIBRATIONS   Microsoft is looking to fill a Senior Researcher role. Netflix is hiring a Senior Researcher for their Product Experience team. The North Face is on the hunt for a Product and Color designer. Research is so much more impactful when you're starting with a clear outcome that everyone is aligned on. Aura Nelson Director of Fan (Consumer) Insights @ KEEN   READ MORE in How KEEN Built a Continuous Discovery Process That Aligned Product, Design Marketing, Merch, and Insights Ready to scale your research program? Successfully scaling research requires effective stakeholder collaboration, flexible methods, and insights designed for impact.   See how dscout can help you with all three. dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences