Demonstrate the value of ethnographic research

In honor of Asian/Pacific American Heritage Month (APAHM), Dscout Research Advisor, Spurthi Reddy, explored how colorism impacts the AAPI community, and offers tactical solutions for tying ethnographic studies to evaluative product research. 

Hi Wanto,   Ethnographic research is a great way to get a deeper understanding of your target audience, but it's not uncommon to struggle with quantifying the value of that research.    Dscout Research Advisor, Spurthi Reddy, recently conducted a study on colorism in the AAPI community. In the following article, she walks through her learnings from the study—including tips on how to tie ethnographic and exploratory research directly to business objectives. In this post, you'll learn … The context of this study during Asian/Asian Pacific Heritage Month The study's approach and methods Three main learnings from the study on the subject of colorism How to tie ethnographic research back to products and company goals How to introduce more ethnographic research into your process READ IT NOW Cheers, The People Nerds Team dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences