What if...your best insights aren’t from users?

Learn where, when, and why to conduct non-user research. Plus, watch our recent webinar on AI-powered customers.

Hello Wanto!   If you want to take your product roadmaps to the next level and avoid confirmation bias, consider researching beyond your user base.   When you only research your users, you only get half the story. Widening your lens can make your products more accessible and prevents you from developing insights in an echo chamber.    As you think about your next roadmap, use this resource to determine the optimal scenarios for non-user research (and dig into expert tips to guide you along the way). In this resource, you'll get access to … Tips on identifying the right moments to conduct non-user research Methods and frameworks to approach non-user research with ease Pointers on recruiting non-users  Advice on keeping the momentum going after the research is concluded   READ MORE In our most recent webinar, KR&I's Susan Kresnicka and Karis Eklund shared their expertise on the intersection of fandom and AI. Get the full on-demand session and explore how AI is reshaping the way fans engage with culture, brands, and each other.   Plus, you'll receive actionable insights to guide your AI strategy and better connect with your biggest advocates.   TUNE IN   Cheers, The People Nerds Team  Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Designing AI products that people trust

Join Dscout and Marvin to explore how teams are building thoughtful, research-backed AI products.

October 29, 2025 | 1PM ET / 10AM PT  Hi Wanto,   AI is changing how teams work and how products get built. But introducing it in a way that's thoughtful, useful, and trustworthy? That's still evolving.   Join us for a live virtual event on October 29 at 1 p.m. ET / 10 a.m. PT: Beyond the Hype: Building AI Products Teams Actually Trust.   In this candid conversation, Michael Winnick (CEO, Dscout) and Prayag Narula (CEO, Marvin) will share how their teams are thinking about the role of AI in product design and how research plays a critical role in shaping responsible, effective tools.   You'll hear about: Guiding principles for building AI tools that teams can understand and trust The role of user research in informing both Dscout and Marvin's roadmaps How to thoughtfully introduce AI into existing workflows Real-world examples of teams using AI to add clarity—not just automation Join us for a grounded look at building AI with intention and earning trust. Save your spot Can't attend live? Register now and we'll send you the recording after. Hope to see you there, The Dscout Team Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Last chance! Join us live to talk customers, fans, and AI

There's still time to save your seat for tomorrow's live session.

October 15, 2025 | 12 PM ET / 9 AM PT  Hi Wanto,   We're going live TOMORROW—and there's still time to save your spot!    At 12 PM ET / 9 AM PT, join Susan Kresnicka and Karis Eklund from KR&I for The AI-Powered Customer: What Fans Are Doing (and Avoiding).   Here's what you'll take away: A look at how fans are interacting with AI in their daily lives Insights into the trust, habits, and values behind fandom behavior Strategies for creating AI experiences your customers will enjoy There are still a few seats open—grab yours before we go live!   Save your spot Can't attend live? Register now and we'll send you the recording after. Hope to see you there, The Dscout Team Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Just days away: What your biggest fans want from AI

Live on October 15: Discover what today's fans expect from AI and how to build for lasting connection.

October 15, 2025 | 12PM ET / 9AM PT  Hi Wanto,   We're one week away from The AI-Powered Customer: What Fans Are Doing (and Avoiding)!   Get ready to explore how AI is changing the way your biggest fans interact with your products—and what that means for your roadmap.   Join us Wednesday, October 15, at 12 PM ET as Susan Kresnicka and Karis Eklund of KR&I break down the results of a recent foundational study on Dscout and what it reveals about fandom, trust, and tech.   You'll walk away with: A closer look at how real people are using AI Strategies for building fan-worthy, future-ready products Research tips that help surface deeper emotional insights Spots are filling up—don't miss it! Save your spot Can't attend live? Register now and we'll send you the recording after. Hope to see you there, The Dscout Team Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Discover Dscout's 3 New AI Features!

Smarter. Sharper. Still Dscout AI.

Hi Wanto-   Most researchers are being asked to lean into AI—but knowing where to start can feel overwhelming.   That's why Dscout strives to build AI that's intuitive and approachable; robust AI features are embedded throughout the platform in thoughtful places to enhance your efforts throughout the research lifecycle.   This week, we have 3 new features for you: Explore your data A new chat-based tool lets you ask for quotes, seek trends, or even get ideas directly from your data Refine your questions Eliminate bias, improve clarity, and polish grammar with AI-powered rephrasing suggestions Improve your responses At the end of a usability test, Dscout AI evaluates Talk Out Loud responses for completeness and relevance, and automatically asks your participants dynamic follow-up questions to dig deeper. Plus, with summaries, themes, and notable moments already in the platform, Dscout AI is saving teams 5+ hours per study! See it in Action Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences