[Webinar next week!] Why Good Design is Good for Business

Still wondering how design drives business results? Let's connect the dots.

April 22, 2025 | 11:00 PM ET / 8:00 AM PT / 4:00 PM BST Hi Wanto, If you missed our first email, next week we're breaking down why great design isn't just about aesthetics—it's a critical business driver.    In our upcoming live conversation, Ashton Snook, Head of Design and Research at Vodafone, will share how their team turned design into a strategic force. Their approach has improved customer retention, reduced costs, and influenced product direction.    You'll leave this session ready to:  Make the business case for design in your organization Apply frameworks that connect design to business metrics Advocate for research at the leadership level  Whether you're pitching design's value or refining your approach, this conversation is packed with insights you can put to work right away. Save your spot  Can't attend live? Register now and we'll send you the recording after. Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Get better outcomes by going back to the basics

We're going back to the basics and driving home the importance of laying a solid foundation for your next initiative. Plus, check out exciting UX job opportunities.

When was the last time you revisited the basics?   With constant demands and a revolving door of projects, it can be tempting to rely on small tweaks rather than a dive back into the fundamentals when starting a project.    Instead, let's take a step back and return to the technical but mighty changes that enhance outcomes, like these 4 goal-based techniques for forming better questions or tips on laying the groundwork for an all-star UX team.   To get the best results, you might have to get a little basic. 😉 - The People Nerds Team   Gain more meaningful insights by fine-tuning your qualitative questions for improved user interviews that avoid bias and tell a story.    BUILD BETTER QUAL QUESTIONS KEEP READING - MORE ON THIS TOPIC Avoid wasted time and resources by defining your goals and outcomes. Get better results by refining your recruitment process with this template. Building your dream UX team? Consider these top tips as you get started. What area do you focus on most when laying a strong foundation for a new initiative?   1. Defining the vision 2. Building the right team 3. Establishing clear processes 4. Setting measurable goals We'll post the results afterward in our Slack community! Good design isn't just about aesthetics—it's a key business accelerator. Ashton Snook, Head of Design and Research at Vodafone, joins us to discuss how design is shaping business success and why investing in quality research is more important than ever.   SIGN UP Newsela is hiring a Learning Experience Designer. Spring Health is recruiting a Staff Product Designer. Square is looking for a Principal UX Researcher. I made this change because designers are researchers, and researchers are designers. John Garvie Senior Design Manager, Uber   Via The Future of UX is Here, and it's Full of Generalists Ready to scale your research program? Successfully scaling research requires effective stakeholder collaboration, flexible methods, and insights designed for impact.   See how Dscout can help you with all three. Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences