Over the old ways of competitive analysis? See how to approach them in a way that inspires action and offers valuable insights. Plus, scope out who's hiring in UX.
This week, we're making a case for competitive analysis. We get that this research approach often has a reputation for being laborious or unexciting, but hear us out.
Knowing how your product compares to your competitors' can offer actionable strategic insights and give you the knowledge to set your solution apart. While SWOT analysis has a time and a place, we're not here to give you the same old advice.
Embark on a journey through your organization's competitive landscape with top-to-bottom tips to help you push past your rivals and get stakeholders excited along the way.
Success isn't about doing as much research as possible, it's about identifying what truly needs to be answered and tailoring efforts to fit those needs.
Ready to scale your research program? Successfully scaling research requires effective stakeholder collaboration, flexible methods, and insights designed for impact.
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