How GenAI is reshaping research and design

Join us on June 11 for The AI Shift: Transforming How We Discover, Imagine, and Design—a live virtual panel.

June 11, 2025 | 9AM PT / 12PM ET Hi Wanto, GenAI is rewriting the rules of design and research—are you ready? Join us on June 11th for The AI Shift: Transforming How We Discover, Imagine, and Design—a live virtual panel featuring leaders from Dscout, AWS, AT&T, and the Design Executive Council. We'll explore how teams are navigating the GenAI transformation—and what it takes to lead in this new era.   What you'll get: Insights from our new AI Shift report Real examples of how top teams are moving faster and staying human A full copy of the report, just for registering Save your spot  Can't attend live? Register now and we'll send you the recording after. Hope to see you there, The Dscout Team Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Gaming 🤝 UX: Guidelines for better GenAI outcomes

See how gaming concepts apply to UX product development and get access to the top minds in UX by signing up for our webinar with the Design Executive Council.

Hi Wanto,   What do games and UX have in common? The idea that friction can be used as a tool to create interest and engagement.   This week, we're making the case that the path of least resistance isn't necessarily the best one.   We break down how concepts like thoughtful friction from the gaming world help you navigate GenAI and create a richer experience for your users.    Keep reading for even more cheat codes on cultivating an intentional workflow that helps your team offer genuine value. In this article, you'll learn … What thoughtful friction is and its importance in the UX development process Why intentionality is a key component to GenAI usage How to find balance in your workflow and work products in an AI-powered environment Check it out Sign up for our upcoming webinar with the Design Executive Council and hear from folks at Amazon Web Services (AWS), AT&T, and Dscout as they explore how GenAI is changing the way teams discover, imagine, and lead. Plus, get a copy of the AI Shift report. Sign up for the webinar. Cheers, The People Nerds Team  Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Roundup: Harnessing GenAI

Looking to sharpen your UX toolkit? This week, we're rounding up no-nonsense tips and tactics you can apply right away—from using GenAI more effectively to leveling up your journey maps and usability tests.

With so much uncharted territory, the world of GenAI can feel like the wild west.    To navigate this new frontier, meet our GenAI roundup. Inside, you'll find foundational approaches to using the tech (the good and the bad), tactical tips for using it in your day-to-day, and product-building use cases from companies you know and love, like Headspace. Not your first rodeo? Throw your GenAI tips in the People Nerds' Slack Channel and get the conversation started! 🤠   - The People Nerds Team   This resource delivers GenAI insights for researchers and designers alike, with essential tips and proven tactics to set you up for success, whether exploring new workflows or optimizing what you already do best.   GIDDY UP KEEP READING - EVEN MORE ROUNDUPS! Activate your insights and make an impact with this roundup. Read this to embark on a journey mapping adventure. Want to improve your usability prowess? Start here. What other newsletters, communities, or events are you tuning into?  Reply to this email and tell us where else you're getting inspo from! (Potential collabs await) 👀⭐   We'll randomly select five responses and send over some swag! We've teamed up with the Design Executive Council to bring you insider access to the best minds in UX as they explore how AI is changing the game, all while preserving the unique qualities that make us human.   CHECK IT OUT Spectrum is hiring a User Research Director. HoneyBook is recruiting a Senior Market Researcher. Warner Bros. Discovery is looking for a Senior Staff Product Designer. Success isn't about doing as much research as possible, it's about identifying what truly needs to be answered and tailoring efforts to fit those needs. Connor Joyce Senior User Researcher @ Microsoft Copilot   Via The Goldilocks of Project Scoping: A 3-Part Framework Ready to scale your research program? Successfully scaling research requires effective stakeholder collaboration, flexible methods, and insights designed for impact.   See how Dscout can help you with all three. Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences