The key to conducting quality research

"Just conducting research" isn't good enough. Investing in *quality* is critical to business success.

Have you ever found yourself going through the motions in your research? Not only can this lead to ineffective insights, but there are real financial repercussions on the line.   This can happen to the best of us, so this week, we're encouraging researchers and designers alike to take a step back and re-focus on fostering an exceptional practice.   Consider this your research reset as we break down the methodology of high-quality work, where precise questions are being asked and the right participants are being recruited. What does high-quality research mean to you? Let us know in the People Nerds' Slack Channel!   - The People Nerds Team   Research questions set the tone for your entire project (for better or worse). Use this resource as a blueprint to develop the best questions that glean even better insights.   BETTER QUESTIONS AHEAD KEEP READING MORE ON THIS TOPIC Having trouble finding the right participants? This in-depth process will help you level up your efforts. Avoid expensive mistakes and wasted resources by making a business case for quality research. Learn how Dscout's best-in-class recruitment yields top-notch participants. Where are you getting your UX inspo?   Let us know here. Plus, the first five respondents will be the lucky winners of some People Nerds swag!  Calling all practicing People Nerds in Chicago! We're hosting a get-together at People Nerds HQ for UX professionals. If you enjoy sips and snacks and riveting UX chats, sign up below!    GET NERDY WITH US Weedmaps is hiring a Lead UX Researcher. Realtor.com is recruiting a Senior Director of Product Design. PayPal is looking for a Principal UX Designer. I wasted five months because I didn't clarify the goal or expected outcome of the research. At that moment, I decided never to run into a project in that same way. Nikki Anderson-Stanier Founder of User Research Academy Via Define Project Goals and Outcomes First to Save Yourself a Headache Ready to scale your research program? Successfully scaling research requires effective stakeholder collaboration, flexible methods, and insights designed for impact.   See how Dscout can help you with all three. Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences