Real research that moves organizations forward

Discover how researchers are building influence, earning stakeholder buy-in, and sparking action across their organizations. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  

Hi Wanto,   The strongest research teams aren't just generating insights—they're helping organizations make better decisions.   As teams navigate AI, evolving customer expectations, and growing complexity— research can continue to serve as a steady source of clarity and direction, and even the most tried-and-true methods (like benchmarking!) remain foundational for business success when socialized properly.   Below, see how the teams at LinkedIn and Affirm harnessed the power of benchmarking to drive real, measurable org-wide change.   - The People Nerds Team Get the playbook for advocating for your insights, handling pushback, and keeping critical usability findings from getting overlooked.   CH CH CH CHANGES KEEP READING MORE ON THIS TOPIC Get inspired with Affirm’s large-scale benchmarking study. Use AI to enhance your workflows with these expert tips. Calling Claude users! Take this survey for a chance to win a $100 DoorDash gift card. AI is changing who can access customer insight and raising new questions about quality, governance, and trust.   In the third installment of our DXC and Dscout series, leaders from Expedia Group, Dscout, Amazon Web Services, and Cisco Networking explore how organizations can scale customer-centric decision-making while maintaining research rigor and human-centered thinking.   SIGN UP Capital One is looking for a Senior Manager, Research & User Intelligence. Pinterest is looking for a Sr. Product Designer. Capital One is looking for a Senior Associate, Brand Creative Researcher Today, the only thing any of us can control is 1) how quickly we learn and 2) how we adapt based on that learning. Robin Beers, PhD & Founder, Ubuntu Culture Company via Robin Beers, PhD & Founder, Ubuntu Culture Company Dscout helps your team build with confidence.   Empower your entire organization to run high-quality research and make faster, more informed decisions. With Dscout AI Studio, your team can draft studies, conduct research, and analyze findings with ease—so you can create the right products from the start. See it in action. Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences