How research is evolving...
We evangelized the value of research. Our stakeholders listened.
And we all lived user-centricly ever after.
(If only…)
Let's be honest: more demands are being made of research than ever. And as we try to keep pace, it can be hard to step back and assess where our orgs are going.
For the last half-decade at People Nerds, we've talked with leading UXR teams about the ways their companies' approaches to research have shifted.
What we've learned we've compiled here, in these six Moves to Modern Research. It's a new, comprehensive maturity model that we hope will help you get a handle on the way the industry is changing.
ASSESS YOUR ORG
Empathize internally, first.
Sometimes, we're at odds with our stakeholders. They want metrics, clear results, decisive conclusions. We want to offer context. Here are some tips for meeting "quant-focused" teams where they are, and showcasing the value of mixed-methods insights.
SHARE WELL
We built it. We improved it.
2019 was a good year for the dscout platform, because in 2019 we got excellent feedback from dscout users. Here's a recap of what we heard from you—and what we built to better meet your research goals.
CHEERS
dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations.
The dscout platform—Diary, Live and Recruit—enables remote qualitative research that brings researchers into the moments experienced and shared by real people.
Curious about the platform or working with dscout? Talk to an account executive.
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