Hi Wanto,
In our efforts to scale research, we sometimes neglect key fundamentals. Surveys may be "Quick Insights 101" for user researchers—but that doesn't mean we can't get substantive data from them.
Tomorrow, we're hosting research consultant Lauren Isaacson in a free People Nerds workshop about building more effective surveys. She'll go over key considerations for survey design, and discuss the slight survey tweaks that lead to a massive difference in insight quality.
It's the first webinar in our New Fundamentals of User Research series, focused on sharpening research skillsets while up-skilling non-researchers, to support increasing demand for user research.
You can register directly for this session, happening Wednesday at 12pm Central—or sign up for the full series!
We'll send recordings of each session if the timing doesn't work.
Bring your teammates, bring your questions: We're here to help you navigate a dynamic moment for user research.
Hope you can make it!
Ben Wiedmaier
Research Evangelist, dscout
dscout,
222 North LaSalle St. Suite 650,
Chicago,
Illinois
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