Can you spot the difference?

This week from People Nerds: How to A/B test, a guide on hybrid methods, and our panel on democratizing research in the time of COVID.

A "bookmark it" guide to mixed methods research We should all mix our methods more often. It can add richness to our studies, carve out a path for collaboration, cut back our project timelines, and produce "wow-factor" deliverables. Here's a comprehensive guide to the ins-and-outs.    MIX IT UP The ABCs of A/B testing A/B testing might seem straightforward, but in practice, it can be anything but. Use this primer for them the next time your stakeholders have a quick, "this or that" question that needs answered.  LEARN HOW Effective democratization (while it's most essential) Healthy democratization is not only good for your org—it can be downright necessary in a time when resources are scarce. Hear from our panel of pros as they discuss key tactics for jump-starting, or accelerating, your democratization practice.  SIGN UP More we're discussing: Card sorting is a more versatile methodology than we make it out to be. Here's a deep dive on how to utilize it, and the myriad of things you can utilize it for.  Just some reminder reads on how to conduct research that is 1) cross-cultural, 2) accessible, and 3) creative.   Having a hard time organizing a collaborative synthesis session? Maybe try a  "debriefing" strategy instead. What we're hearing:  A quick take from the research teams at Facebook and Instagram on adapting your tactics for a transformative time. Great deep dive on building UX Research systems (and a solid argument for the difference good documentation can make) Conscious design, and conscious research, requires an understanding of addictive content and design patterns. Here's an overview. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences