3 exercises for more creative research

This week from People Nerds: Must-know methods for content tests, approaches for more creativity at work, and how to utilize "desk" research

3 ways to clarify your content Usability testing might uncover content issues—but it won't tell you how to fix them. For clearer interface content, try a cloze test, recall-based test, or highlighter test. We breakdown which is best for your research goal.   CLOZE-ING TIME Let the ideas roll in Many of us are no stranger to the dreaded "research rut," but Sr. User Research and Usability Consultant, Beant Kaur Dhillon, offers ideas for sparking creativity. She walks us through three activities for nurturing creative thinking in your research.   THE MORE THE MERRIER This week's community poll Answer with a click this week, see the results in next week's newsletter.   If forced to pick one, which output resonates most with your stakeholders?   1. Stats/numbers       2. Quotes       3. Videos/highlight reels      4. Photos/collages Avoid reinventing the wheel Secondary, or "desk" research, can refine your question while keeping bandwidth and budget in check. Nikki Anderson explains how she utilizes secondary research and shares a variety of resources for filling your knowledge gaps.   SECOND(ARY) NATURE More we're discussing: Don't get overwhelmed by data. Use these tactics for combining qualitative research with product analytics.  Hiring a user researcher can, of course, add immense value to your organization, but timing is key. Explore why, when, and how to hire a user researcher. What we're hearing: Reimagine the colors across your products to be more widely accessible. Pryanka J unpacks five steps for getting started. The best engineers + the best designers = the best product, right? Dávid Pásztor says that's not always the case. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences