Our guides to more impactful deliverables

This week from People Nerds: How to enhance qual insights with analytics, study design templates for persona and user journey research.

In defense of dashboards For qual researchers accustomed to nuanced "why" data, passively-collected analytics can ring hollow and unclear. But getting a better grasp on key product metrics can add layers of depth to your qual study (and put your stakeholders' worries about sample size to rest).   INSIGHTS, ENHANCE! Researchers can benefit any org... But it can be hard to convince your company to hire. For product or design teams hoping to add a UXR, this guide details when and how to start the search. For UXRs needing to socialize their skill set for stakeholders, it serves as a great overview of the strategic value researchers bring.   HIRE AWAY Free downloads: The People Nerds Guide to... Get an inside look at how we generate key research deliverables. The People Nerds guides to personas and user journeys detail our best practices for these fundamental research outputs—including sample study designs and case studies.   Download our Guide to Personas (PDF) Download our Guide to User Journeys (PDF) Results from last week's community poll (n = 55) In the next year, I expect the demand for research insights at my org to... 71% - Increase   |    20% - Stay the same     |    9% - Decrease   More we're discussing: The "wicked" problem of designing for an ecosystem like education, the power of prototyping, and more: a conversation with Project Pluaralist's Hina Shahid. Alpha + beta testing is helpful for sourcing frequent feedback, especially when developing a new product or feature. Here's the lowdown for getting started and when it works best. Want to keep research top-of-mind AND increase it's value? Try implementing a rolling research program. Here are the nine steps to build one at your org. What we're hearing: Creating products for internal use—by your colleagues—offers unique challenges and opportunities. Mind The Product shares some lessons from this development use case. Soliciting stakeholder feedback is important...and tricky. NN/g outlines a useful process for keeping feedback on-track and ensuring folks feel heard Copywriting is not UX writing. UX Planet outlines the differences and why aligning skills to UI design matters. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences