When your research participants work down the hall

This week from People Nerds: We learn about Shopify's unique research team and discuss the intersection of market and user research.

Improve your company culture with user research Lisa Madokoro and Taylor Kim of Shopify built a unique team. Rather than studying Shopify users, their Talent Insights and Research team focuses on how the company can build a healthy, productive culture. We discuss how their team came together and the impact it's had for the company.   CULTURE CHECK Market research and user research, assemble! Like most great pairs, market research and user research definitely have their similarities and differences. Though each team has their own distinct function, partnering together has an extensive list of advantages. The trick is to identify who brings what to the table and to avoid overlap.   GO TEAM Results from last week's community poll (n = 155) Which best describes the "structure" of research at your org?   26% - Solo: I'm my company's only UXR 25% - Embedded: Researchers are a part of a single department (ie. design or product) 19% - Hybrid: Some researchers are centralized, some are embedded 15% - Embedded across teams: Researchers are housed across different teams 14% - Central agency: Different departments come to us with requests More we're discussing: Study design: How do participants want to report their racial and ethnic identity? Also, when is it appropriate to ask? Alec Levin and Maggi Mitchell take us through shifting UXR Collective to Learners and the importance of learning across industries.    What we're hearing: The world is full of distractions, don't let your product or interface have too many of them.  Nobody's perfect, it may be time to review five facilitation mistakes to avoid during user interviews. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences