What does "advocacy" mean for UXRs?

This week from People Nerds: Doing human-centric work in a profit-centric world, a look at research at Brooks, a new collaboration playbook.

Haveeee you met sales and marketing? Continuing our cross-team collaboration series, we break down sales and marketing goals that intersect with our goals as UXRs. Here's how working with these teams improves our understanding of users and improves the org-wide reach of research.    LET'S COLLAB dscout is thrilled to partner with HmntyCntrd—an award-winning community transforming the status quo of what it means to be human-centered in our professional and personal lives.   In the coming months, we'll be collaborating on original research and sharing insights from HmntyCntrd contributors. Read the first piece from the HmntyCntrd community below, or learn more about their programs here.  Advocate for others. Advocate for yourself. In UX, small acts of support and introspection can make a big difference. Lauren Celenza walks us through ways to assess our positionality, seek accountability, and fight burnout—while advocating for people in a profit-driven world.   SHOW UP Brooks takes off running with remote research How did the pandemic change running? How did it change the way we research sport? We talked with Connor Skutches of Brooks Running on their approach to remote research, remote stakeholder communication, and remote team growth.   ON YOUR MARKS This week's community poll Answer with a click this week, see the results in next week's newsletter.   Given your team's priorities, time, and resources: What type of research do you feel your company does too much of?   1. Discovery 2. Generative 3. Evaluative 4. Feedback/Metrics/Monitoring 5. None of the above More we're discussing:  Collages look great in scrapbooks, but they're also a highly-effective tool for discussing sensitive topics. Kyle Soucy of Usable Interface shows us how. With the first day of school behind us, we're sprucing up our 1:1 interview notes. These tactics can help you become a more efficient and engaged note taker. The key to ensuring user feedback is attributed to your product? A strong partnership with product managers, designers, and developers. What we're hearing: Don't forget to grab a free ticket to DesignConf by Learners and tune in for our pre-show. Experts from Zoom, Zapier and Dropbox talk customer discovery tips and learning what is and isn't working from your existing users. Take your UX discussions from meetings to workshops. Kate Kaplan walks through how to make your workshops a space where things get done. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences