Let's prioritize some insights

This week from People Nerds: We generalize qualitative insights, walk through an inventories framework, and advocate for internal testing.

Research is finished, what do we do next? Picture this: you just wrapped up a project, you're sitting with piles of data, and a colleague asked you the above. What DO you do next? With the amount of information you've gathered, it can be difficult to prioritize the "most important" takeaways. That's where generalizing qualitative insights comes in.   LET'S MIX SOME METHODS This week's community poll Answer with a click this week, see the results in next week's newsletter.   For the remainder of the year, which of the following best describes your expectations for research output?   1. Slower 2. About the same as it is now 3. Busier 4. A LOT busier We're taking inventory (for research, not retail) I put together a quick tutorial on how to use inventories to answer questions at any phase of your research and design process. I walk through a framework to help you capture functional data from your users and showcase a real example using dscout.   WATCH NOW Trust us, internal testing has its place "Boo!" "Hiss!" We know internal testing has mixed reviews. But hear us out, it DOES make sense in certain scenarios. Aside from being inexpensive (free, actually) and easy to recruit, it's a great strategy for promoting user research across the company and experience empathy as users might.   SET ONE UP More we're discussing:  We asked research participants which projects they enjoyed contributing to most and what the researcher did to make them so engaging. Designing for an ecosystem. Michael Youngblood, Ben Chesluk and Nadeem Haidary talk to us about what inspired their book, "Rethinking Users." We wrap up our collaboration series by breaking down how to align with executives and ensure user research impacts the entire organization. What we're hearing: When do qualitative and quantitative research work together? Jason Stockwell discusses why we should go beyond qual VS quant.  Partnering beyond user research. Garret Goldfield explains the importance of working with other research teams. Speaking of piles of data...Taylor Palmer shares advice for faster synthesis after research. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences