Which of these research nightmares is the scariest?

This week from Pumpkin Nerds: We "unmask" professional scouts, dish about best and worst Halloween candy, and demystify spooky sample sizes

Don't fear the "professional" participant It's a dark and stormy night. You're analyzing answers from your participants and they're...they're...POLISHED AND THOUGHTFUL 😱 While many of us scream, "BIAS," seasoned panelists aren't as scary as you'd think. They can even be beneficial to your research.   AHHHHH! This week's community poll Answer with a click this week, see the results in next week's newsletter.   Which research nightmare would be the scariest to confront? 1. Research wraps and the team has already moved on with a decision. 2. An urgent research request sent with an impossible-to-meet deadline. 3. Participant no-shows derail the project timeline. 4. Research share out with low attendance and participation. 5. An over-involved stakeholder (with a limited understanding of research). Spooky scary sample sizes Perhaps the scariest question in all of qual, "Can we be sure? You only spoke with ten people." Sample sizes are nothing to be afraid of. By matching the right approach to the ideal number of participants you can still draw conclusions. Plus, there's always room for follow-up research.   IT WAS A GRAVEYARD SMASH I want candy 🎵 A "highs and lows" approach is a useful strategy for product testing. Asking participants to share their favorite or least favorite moments with your product is a great way to narrow in on faults and successes. To showcase this technique, we asked participants to share their polarizing opinions on Halloween candy.   CANDY CORN? YAY OR NAY? Trying times for Almond Joys Almond Joy lovers...beware. In the research we conducted above, this coconut treat left many participants not disappointed, but enraged.    Do Almond Joys really deserve this backlash? Shoot us a reply and tell us why you think this candy should be cherished, not trashed.  More we're discussing Make your qual analysis quicker and more efficient—try organizing your findings with crosstabs.     UX all-stars Amanda Stockwell, Kelly Price, and Nikki Anderson-Stainer discuss getting started in UX and growing your career. What we're hearing How Rina Kim made her Mr. Potatohead costume the best "user experience" possible.    Josefina Blattmann breaks down how to add some Halloween spirit to your products.  dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences

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Bust out your crosstabs

This week from People Nerds: We walk through when to use crosstabs, share a few sample study designs, and discuss UX career growth

Kriss cross(tabs)'ll make ya jump Crosstabs are matrix tables that help you compare frequencies from surveys. While they may seem like a quant tool, crosstabs are an excellent resource for qual researchers to help scan through their data and home in on emergent insights.   JUMP JUMP Need some inspo? Use these sample study designs: Concept testing: How to gut-check your prototypes before shipping Persona data: How to build reliable personas with user-generated insights. UX Tips, trends, and tactics: 3 experts share advice Industry all-stars Amanda Stockwell (Stockwell Strategy), Kelly Price (Forrester), and Nikki Anderson-Stainer (User Research Academy) join us for a panel to discuss the ins-and-outs of getting started and growing your career in UX.   LEVEL UP YOUR CAREER More we're discussing:  Make something from nothing (manifest it?✨) Strategies for researching products that don't exist yet. Get to know your users better by connecting with them long-term. We break down how to build a private panel. What we're hearing: All Tech is Human created Responsible Tech, a space designed to reduce the harms of technology and ensure alignment with the public interest. Sarah Gibbons breaks down how to translate UX to business value. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences