Bust out your crosstabs

This week from People Nerds: We walk through when to use crosstabs, share a few sample study designs, and discuss UX career growth

Kriss cross(tabs)'ll make ya jump Crosstabs are matrix tables that help you compare frequencies from surveys. While they may seem like a quant tool, crosstabs are an excellent resource for qual researchers to help scan through their data and home in on emergent insights.   JUMP JUMP Need some inspo? Use these sample study designs: Concept testing: How to gut-check your prototypes before shipping Persona data: How to build reliable personas with user-generated insights. UX Tips, trends, and tactics: 3 experts share advice Industry all-stars Amanda Stockwell (Stockwell Strategy), Kelly Price (Forrester), and Nikki Anderson-Stainer (User Research Academy) join us for a panel to discuss the ins-and-outs of getting started and growing your career in UX.   LEVEL UP YOUR CAREER More we're discussing:  Make something from nothing (manifest it?✨) Strategies for researching products that don't exist yet. Get to know your users better by connecting with them long-term. We break down how to build a private panel. What we're hearing: All Tech is Human created Responsible Tech, a space designed to reduce the harms of technology and ensure alignment with the public interest. Sarah Gibbons breaks down how to translate UX to business value. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences