This week from People Nerds: We discuss a growing need for service design, usability test mishaps, and a big announcement
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They're sorry for the wait…as they put you on hold again… Many I.T. service systems are flawed, which can be frustrating, or even harmful. Where do we go wrong and how do we improve? Yasmine Khan thinks the answer lies within Service Design.
When you find an interesting one-off insight, what is your typical next step?
48.2% | Share it as an "unexpected finding" in a deliverable 28.4% | Dig into past research to see if it's come up before
17.0% | Quickly sync with a stakeholder/collaborator for their take
6.4% | Wait until it surfaces again in future work
"I might use these features!" (Not)
Nikki and Ben have helped us ask better questions through generative research, stakeholders scenarios, and surveys. To conclude their series on making "good" questions "great" they're dissecting common faults in usability tests and sharing what to do instead to ensure realistic data.
We've raised $70 million in Series C funding to help you scale human insights. The financial support and operational expertise from Guidepost Growth Equity will enable us to expand our product development, democratize our platform, and ultimately help your team do more efficient and impactful research.
dscout is hiring across several research, product, and design positions. See our open roles, and apply to join our team of curious, empathetic People Nerds.
More we're discussing:
"Only one participant said it…but are they onto something?" Nikki walks through scenarios when a one-off insight might suggest further research.
While Napoleon Dynamite had his ideal set of transferable skills (i.e. nunchucks and computer hacking), researchers switching from academia to UX do as well.
What we're hearing:
Time to bring some psychology into your UX toolkit. Luísa Quinn explains four basic principles and how to incorporate them into your research.
If you're looking to switch into UX but don't know where to start, Jakob Nielsen advises that the best way to learn this industry is by jumping into it.
dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations.
The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people.
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