Watch out for these survey mistakes

This week from People Nerds: Nikki and Ben discuss better survey questions and we unveil the mysterious synthesis process.

Don't let your survey get the better of you Once that survey is live, there's no going back. And there's nothing more soul-crushing than getting results and realizing that participants misunderstood a question. In our newest video, Nikki and Ben discuss common survey mistakes and how to avoid them.   YOU ONLY GET ONE SHOT Results from last week's community poll (n = 198) Which interview bad habit is the hardest to break? 51% | Being too enthusiastic (leading to skewed, overly positive results) 24% | Not taking enough notes (making analysis a challenge) 16% | Being too focused on note-taking (not interacting with participant enough)  9% | Being not enthusiastic enough (leading to uncomfortable participants) You know my methods, Watson Because research insights are often confidential, it's hard to "compare and contrast" our synthesis processes. If you find yourself asking, "How do I know something is a pattern?" or "How do I write actionable recommendations?" Nikki can help unmask the mystery.   JINKIES! When we are authentic with what we are passionate about, and we share it, we will discover that there are many people out there with the same interests. Plus, if that passion can make the world a better place, what are you waiting for? NIKOLE ARGUEDAS UX Researcher at Banco General READ MORE More we're discussing:  We asked research participants why they value user research (outside of the paycheck). See their top five motivations. Intuit walks through how they used dscout to better understand small business employees and tips for early communication with stakeholders. How do you keep research participants engaged without skewing their responses? Balance is key. What we're hearing: Sometimes you just need to put pen to paper. Evan Sunwall explains how journaling can help you become a better user researcher.  Is the user ALWAYS right? Jessica Tenuta breaks down user feedback vs. user insights and times when you should reconsider listening to the user. We've discussed the need for research strategy, but what about strategic design? Shay Koren breaks down this idea and why we need to prioritize it. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences