Spark action in stakeholders

This week from People Nerds: We elevate UX presentations to better resonate with stakeholders and catch up with Hinge Health.

Shareouts that motivate stakeholders?! Sorcery! The key to getting your user research presentations to resonate is setting the scene and identifying stakeholder values. For example: "5/10 people struggled to find the discount code." vs. "5/10 people struggled to find the discount code, so we lost 50% of the sales." Nikki shares strategies for crafting your presentation to your audience.   EXPECTO, INSIGHTS!  This week's community poll Answer with a click this week, see the results in next week's newsletter.   "My best strategy for engaging stakeholders in research is ________" 1. Making really engaging deliverables 2. Including them in the analysis process 3. Having them observe (or run) interviews 4. Sharing small findings and artifacts during the research process 5. Hosting talks or workshops about my findings Getting aligned with Hinge Health We caught up with Nikki Knox (UX Research Lead at Hinge Health) to discuss how she's seen healthcare UX adapt recently, the importance of patient consent and security, and a recent collaboration with dscout to launch a new Women's Pelvic Health program to better support people with female anatomy. FLEXIBLE EMPATHY Regardless of the team, it is essential to understand their previous experience with user research or any biases they hold. The best way to learn this knowledge is by asking a lot of questions. Nikki Anderson-Stanier Founder, User Research Academy Read more and join Nikki at People Nerds 2022! More we're discussing: Parisa Bazl shares how we can remove barriers to design advancement and how we can make the language surrounding the industry more accessible. Gregg Marinelli and his research team at JP Morgan Chase share advice for more inclusive recruitment and their approach to qualitative research.  Natasha den Dekker shares her experience working as a fairly new UXR tackling a high-stakes question on distributing the COVID-19 vaccine. What we're hearing: SVPG's Marty Cagan interrogates the need for "product excellence" with shipping and learning, and what this balance means for product leaders trying to build cohesion and empowerment. Mental Health today's Dr. Ben Gray highlights important considerations when conducting lived-experience research as a service designer or facilitator, especially in the healthcare space. Avoid shelved research and re-doing projects, Medium's Matthijs maps out how to create a UX information library. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences

Speaking the design language

This week from People Nerds: We discuss barriers to entry in design, DEI research practices, and researching vaccine distribution

Linguistics...for design? The barriers to designer advancement (cost of higher education and formal training) have made the space very homogenous. How can we remove these barriers and bring more people into the industry? Parisa Bazl explains how to make the language of design more accessible and how to scale teams without reinventing the wheel.   NOW YOU'RE SPEAKING MY LANGUAGE Results from last week's community poll (n = 77) What is your preferred way to engage with People Nerds content?   37.7% | Player: Working on org-wide projects and strategy 29.9% | Processor: Creating documentation for tooling and resources 20.8% | Partner: Helping support and improve my practice 11.7% | Permission-er: A check before starting any new project/work We're takin' it to the bank We recently spoke with Greg Marinelli, VP and UX Research Manager at JP Morgan Chase to learn about how his team approaches their qualitative research practices for consumer products, how they keep inclusivity in the foreground, and his advice for more inclusive recruitment.   DEI WITH JPMC High stakes. Tight-timelines. No pressure, right?! The research question: How do we contact our most vulnerable members of the population about getting the COVID-19 vaccine? This was a huge, high-pressure question for UXers, in England back in 2020. Natasha den Dekker shares her experience working as a fairly new UXR in this environment and how they tackled it.   I'M NOT NERVOUS, YOU ARE The idea of targeted universalism is that we might need targeted solutions, targeted approaches to make sure that every group, considering their specific needs, can actually access this universal goal. Dr. Stacey Houston II Product Manager at Meta Read more and be sure to catch Dr. Stacey at People Nerds 2022! More we're discussing: Don't miss our season finale of The People Nerds podcast! In this very special episode, Karen interviews the one and only—Ben from People Nerds. We speak with ReOps Chair, Holly Cole about identifying the parallels between admin work and operations initiatives and why they deserve the same compensation. We partnered with User Research Academy to launch a Storytelling for User Research Presentations email course. Sign up for the free, six-part course today! What we're hearing: Design thinking is popular (and rightfully so). The Kellogg School partnered with IDEO to outline how best to conceptualize and apply this approach to problem-solving. Not all PMs have in-house designers. When working with freelance creatives, there are considerations to ensure a strong working relationship. Ron from Bootcamp explains. The boon in AI and ML is not going away. UX Mag's Celine Lenoble surfaces the critical ways UXRs can (and should) work with data teams to build trust in these systems. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences