Spark action in stakeholders

This week from People Nerds: We elevate UX presentations to better resonate with stakeholders and catch up with Hinge Health.

Shareouts that motivate stakeholders?! Sorcery! The key to getting your user research presentations to resonate is setting the scene and identifying stakeholder values. For example: "5/10 people struggled to find the discount code." vs. "5/10 people struggled to find the discount code, so we lost 50% of the sales." Nikki shares strategies for crafting your presentation to your audience.   EXPECTO, INSIGHTS!  This week's community poll Answer with a click this week, see the results in next week's newsletter.   "My best strategy for engaging stakeholders in research is ________" 1. Making really engaging deliverables 2. Including them in the analysis process 3. Having them observe (or run) interviews 4. Sharing small findings and artifacts during the research process 5. Hosting talks or workshops about my findings Getting aligned with Hinge Health We caught up with Nikki Knox (UX Research Lead at Hinge Health) to discuss how she's seen healthcare UX adapt recently, the importance of patient consent and security, and a recent collaboration with dscout to launch a new Women's Pelvic Health program to better support people with female anatomy. FLEXIBLE EMPATHY Regardless of the team, it is essential to understand their previous experience with user research or any biases they hold. The best way to learn this knowledge is by asking a lot of questions. Nikki Anderson-Stanier Founder, User Research Academy Read more and join Nikki at People Nerds 2022! More we're discussing: Parisa Bazl shares how we can remove barriers to design advancement and how we can make the language surrounding the industry more accessible. Gregg Marinelli and his research team at JP Morgan Chase share advice for more inclusive recruitment and their approach to qualitative research.  Natasha den Dekker shares her experience working as a fairly new UXR tackling a high-stakes question on distributing the COVID-19 vaccine. What we're hearing: SVPG's Marty Cagan interrogates the need for "product excellence" with shipping and learning, and what this balance means for product leaders trying to build cohesion and empowerment. Mental Health today's Dr. Ben Gray highlights important considerations when conducting lived-experience research as a service designer or facilitator, especially in the healthcare space. Avoid shelved research and re-doing projects, Medium's Matthijs maps out how to create a UX information library. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences