UX you can see and hear

This week from People Nerds: We chat sociolinguistics with Dr. Nicole Holliday, explore visibility testing, and write actionable insights

Sticks and stones hurt, but language reigns supreme This week on The People Nerds Podcast we speak with Dr. Nicole Holliday, Sociolinguist at Pomona college, about the power of words and how they shape our society. We discuss the biases people hold when it comes to language—both in the tech world and beyond—and how we can better avoid them in our work.    YOU'RE SPEAKING MY LANGUAGE  This week's community poll Answer with a click this week, see the results in next week's newsletter.   What is your preferred way to engage with People Nerds content? 1. Exploring the weekly newsletter 2. Reading through blog posts on our site 3. Listening to podcast episodes 4. Watching video tutorials 5. Downloading research templates Do you see what I see? Usability and visibility of experiences is a delicate balance. Typically, usability takes precedence, but visibility shouldn't be forgotten. Nikki unpacks common goals, approaches, and how visual testing can help you uncover additional insights from your users. VISIBILITY FOR MILES Publish, flip it, and reverse it Even with a mountain of incredible data, if your shareouts aren't compelling to stakeholders…your research likely won't make an impact. We recently updated one of our favorite pieces on writing compelling insights. Discover how to identify an insight, six steps for writing them, and a few examples to include in your process. PUT THE PROJECT INTO TURBO DRIVE Whenever possible, I try to let people tell their own stories in their own words…Something will inevitably be lost in my interpretation of someone else's experiences. Samin Nosrat Cookbook Author and Netflix Series Host Read more and catch Samin at People Nerds 2022! More we're discussing: Not all research is what it seems. Zarla Ludin identifies five types of research performance to watch out for and how to prevent them at your org. When stakeholders need quick insights, the lightning synthesis method is a great way to provide key results in a short timeframe. What we're hearing: Simon Roberts (Stripe Partners) examines the "UX-ification" of research, and how it might get in the way of more thoughtful approaches to our practice. Moving from IC to leadership often involves clearly linking your work to org outcomes. Angel Steger shares four ways for designers to do so. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St. Suite 650, Chicago, Illinois 60601, (312) 880-9715 Unsubscribe Manage preferences