Make sure your research is relevant, every time

Plus, check out our roundup on how to activate insights for the greatest impact possible, and revisit day in the life studies for surprising results.

Putting outcomes first It's a common problem: after grinding away at a research project for months, you learn that your work isn't aligned at all with company needs. Nikki Anderson-Stanier breaks down how to prioritize goals and outcomes first for better success rates every time.   THIS IS 10% LUCK 20% SKILL...  This week's community poll Answer with a click this week, see the results in next week's newsletter.   When I really need to ensure insight impact, I... 1. Use storytelling and narrative methods during shareout 2. Drop snackable, smaller bites of findings before my report 3. Schedule follow-ups with key stakeholders 4. Create dynamic, engaging deliverables (e.g., workshops) Insights, activate! We're excited to bring you another round up, this time focused on the ins and outs of insights activation. Bookmark this resource whenever you're wondering how to make an impact with your findings—from synthesizing data to giving legacy projects their due, it's all here.   POWER IN ME Snapshot studies For an innovative diary route, has your team ever considered a Day in the Life study? This approach gives your team a ton of qualitative data around the inner workings of your subjects' day-to-day lives—and may surface surprising insights. WOKE UP, FELL OUT OF BED Take ownership of your career growth. Explore other functions, other industries, and other sectors. Try to see things from the other perspective. You'll learn so much more by expanding the views of the world you're exposed to. Crystal Yan Product Manager at Swipe Read more from Crystal on the People Nerds blog! More we're discussing: Approaching democratization can be tough. Before diving in headfirst, teaching people in your organization to think like a user researcher is a great place to start. One of the best ways to grab peoples' attention when presenting insights? Gamify it. This article highlights the upsides of usability bingo. When your team doesn't have as much time or resources as you would like, sometimes a heuristic evaluation can do just the trick. What we're hearing: An experience's design can be harmful, effective, or both. WIRED wonders if regulation is needed to guard against harmful, deceptive, and dangerous user flows. Speaker of users, they're THE reason your product exists, so why not take some time to learn about them—creating brand champions can lead to smoother ARR. Don't overlook the "market" side of "product/market fit." Even some scrappy research about a space can help align, focus, and smooth development cycles. dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations. The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people. Curious about the platform or working with dscout? Talk to an account executive.  dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences