Inquiring minds want to know

dscout's VP of Research, Julie Norvaisas, gathered in Toronto with some of the top leaders in research to prepare for the upcoming UXRConf. After a couple days of mind melding, she shares a few of the big questions that came to the fore.

VIEWS FROM THE 6

This week's community poll

Answer with a click this week, see the results in next week's newsletter.

For which phase of your research process would you be most likely to leverage an AI assistant?

1. Design (e.g., generating questions)

2. Fielding (e.g., responding to participant questions)

3. Analysis (e.g., thematic discovery)

4. Reporting (e.g., deliverable generation)

5. I do not want any AI-backed assistance

Building a foundation of leadership

Do you have lofty ambitions to grow and scale a mighty UX team? Andrew Warr shares his experiences at companies like AirTable, Google, and Miro to show how to brush up your managerial skills—and make the case for a team.

SETTING THE STAGE

Amping up usability testing

We all know about the importance of marrying qualitative and quantitative data. This updated piece shows you some of the best metrics to employ for usability testing, resulting in an electric and persuasive view.

HIGH VOLTAGE

We needed quick and punchy content to engage our team and help them focus. This meant prioritizing succinct video clips that would hold people's attentions in order to deliver our insights for maximum impact.

Bridgette Black

Experience Researcher, Airbnb

Read more from Bridgette on the People Nerds blog!

More we're discussing:

When does statistical significance apply to your research projects? It's a popular question stakeholders love to ask, but sometimes that line of questioning is not actually on the mark.
With breakthroughs in new AI technology, it's more important than ever to consider how we design products. This piece outlines the top ethical design tools your team can use today.
One-on-one interviews are a foundational part of many quality research studies. How can you improve and perfect your skills in this arena? Look no further than this handy guide.

What we're hearing:

Market disruptions have reduced many team headcounts lately. If you're managing the change, here's a guide to navigating an organization as a UX team of one.
Those same disruptions have altered what leadership needs to look like. For those not sure where to start, McKinsey shares five shifts to make.
What might research "literacy" look like for a UXR? Experts' answers may surprise you. Reflecting on these questions will help you get started.

dscout is a company composed of People Nerds working to make context-rich human insight an everyday habit across organizations.

The dscout platform—Diary, Live, Recruit, and Express—enables remote qualitative research that brings researchers into the moments experienced and shared by real people.

Curious about the platform or working with dscout? Talk to an account executive.