Plus, learn how to embrace subjectivity with autoethnography in research, know when a group interview is actually a good idea, and spark creativity with a UX research hackathon.
This week, we're focusing on the importance of questioning everything.
It's easy to get entrenched in UX orthodoxies (limiting beliefs held by the industry as a whole). But dscout's VP of User Experience, Julie Norvaisas, offers a different lens—one that flips current industry challenges to create a mindset shift.
What industry orthodoxies would you like to change? Let's discuss in the People Nerds' Slack community!
- The People Nerds Team
Julie Norvaisas asked survey respondents to describe artwork depicting the current state of UXR. The picture they painted was telling.
Riot Gamesis recruiting a Senior Manager, Research.
The best marketers understand the power of research. They inform their campaigns, content, and collateral with a depth of knowledge about their customers achieved through rigorous, quality fact-finding.
And the best researchers understand the power of marketing. They know how to tie their efforts to business objectives and tell a compelling story to ensure their insights have the widest impact possible.
Hear Me Out: Researchers Need to Be Marketers (and Vice Versa)
Ready to scale your research program? Successfully scaling research requires effective stakeholder collaboration, flexible methods, and insights designed for impact.