Question everything for a new way forward

Plus, learn how to embrace subjectivity with autoethnography in research, know when a group interview is actually a good idea, and spark creativity with a UX research hackathon.

This week, we're focusing on the importance of questioning everything.   It's easy to get entrenched in UX orthodoxies (limiting beliefs held by the industry as a whole). But dscout's VP of User Experience, Julie Norvaisas, offers a different lens—one that flips current industry challenges to create a mindset shift.   What industry orthodoxies would you like to change? Let's discuss in the People Nerds' Slack community! - The People Nerds Team   Julie Norvaisas asked survey respondents to describe artwork depicting the current state of UXR. The picture they painted was telling. TURNING THE TIDE KEEP READING - MORE ON THIS TOPIC These FAQs from product managers may surprise you. When is a group interview actually a good idea? Use autoethnography in research to embrace subjectivity.   Which limiting belief do you most want to challenge? (Read Julie's piece for more details!)   1. It's us (UX) vs. them (product, leadership, etc.) 2. It's us (UX) vs. mother nature (uncontrollable factors) 3. Distortion of reality "everything is out to get me" (AI, democratization, etc.) 4. Expressive outburst "angst is my only logical response" 5. Other, share your thoughts in our Slack community We'll post the results afterward in our Slack community! Help your teammates or clients get out of a rut with this fun and easy hackathon guide, complete with downloadable templates.   'CAUSE BABY YOU'RE A FIREWORK   Duolingo is looking to hire an AI Research Manager. Marriot International is searching for a Sr. UX Researcher.  Riot Games is recruiting a Senior Manager, Research.  The best marketers understand the power of research. They inform their campaigns, content, and collateral with a depth of knowledge about their customers achieved through rigorous, quality fact-finding.   And the best researchers understand the power of marketing. They know how to tie their efforts to business objectives and tell a compelling story to ensure their insights have the widest impact possible. Zack Hanz Director of Product Marketing @ dscout   READ MORE in Hear Me Out: Researchers Need to Be Marketers (and Vice Versa) Ready to scale your research program? Successfully scaling research requires effective stakeholder collaboration, flexible methods, and insights designed for impact.   See how dscout can help you with all three. dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences