How to align UX research and UX design

Leading up to our webinar with Vodafone on Tying Research Initiatives to Business Goals, we wanted to share a relevant piece: Aligning UX Research and UX Design!

Hi Wanto,   Leading up to our April 16 webinar on How Vodafone Ties Research Initiatives to Business Goals, we wanted to share a new article from People Nerds exploring the innovative ways we align the research and design teams right here at dscout. Lately, we've been exploring what it means to dismantle the "us versus them" mentality that can get in the way of designers and researchers. dscout's Director of Product Design, Lauren Madura, and Senior UXR, Claire Ruggiero, share our unique approach.   After reading the article, you'll have ideas on: Why it's important for both UX design and research teams to do research How each of the teams is structured and interconnected The types of projects research and design work on respectively  Obstacles they've had to overcome Other tips for setting up your own dynamic practice READ IT NOW PS: Don't forget to join us for the webinar on How Vodafone Ties Research Initiatives to Business Goals Tuesday, April 16 at 11 AM EDT/4 PM BST. You can sign up here if you haven't yet!   Cheers, The People Nerds Team dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences