How to maximize your research impact

Learn all about making the most of your metrics and how to demonstrate ROI. It's more essential than ever to use your research to showcase business impact.

Hi Wanto,   Last week, we discussed ways to prove the ROI of your research. This week, we're taking it to the next level and digging into how to make the most of your metrics. In this ever-changing landscape, it's essential to use your research to showcase business impact and productively demonstrate ROI.   We chatted with Elysa Stein, a UX research team leader from Cash App, to get the scoop on how she integrates business goals into the research process. Dive into Elysa's methods for flexing your ROI muscles and keeping business priorities at the heart of your research. Here's to making your next share out easy, breezy, and purposeful. In this post, you'll learn … How to align your research goals with business priorities Why cross-functional collaboration is crucial to make the most impact Tangible tips on how to incorporate business goals into your research process How Cash App structures their teams to maximize ROI Get ROI Ready Cheers, The People Nerds Team dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Catch dscout at #Config2024

Are you headed to #Config2024, Figma's annual conference? If so, we'd love to meet up!

Hi Wanto,   Heading to San Francisco for #Config2024 next week? We'll see you there 😎   Be sure to drop by the dscout booth to grab swag or just say hi 👋   Plus, mark your calendars for Michael Winnick's (CEO @ dscout) talk on, "How dscout Makes Continuous Research a Breeze," on Thursday, June 27th.   Interested in chatting more with our team? Check out our event page. dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Demonstrate the ROI of your work

Plus, learn how to craft an actionable story after your readout, know which mistakes to avoid during a qualitative interview, and check out this week's job listings.

This week, we're setting our sights on research ROI.   Demonstrating a return on investment for stakeholders… Builds a foundation for a sustainable practice Secures research's ability to continue receiving resources Makes a long-term impact on your organization How do you demonstrate ROI to your team? Let us know in the People Nerds' Slack community! - The People Nerds Team   jD Buckley and Julie Norvaisas discuss metrics to connect to research impact, how to keep your skills sharp in an ever-changing environment, and navigating stakeholder push-back.   WORTH IT, LET ME WORK IT KEEP READING - MORE ON THIS TOPIC Maximize the impact of your research through relationship building.   Learn to craft an actionable story after your readout.   A roundtable discussion on how to champion the ROI of UX research.   Which method of communication have you found to be most successful in effectively exposing stakeholders to research metrics/results?   1. Instant messaging like Slack, Teams, etc. 2. Email 3. In-person meetings 4. Virtual meetings 5. Our stakeholders have access to a platform that houses our insights 6. Other, tell us on Slack! We'll post the results afterward in our Slack community! Taking note of when these mistakes occur and actively working to avoid them can put participants at ease—and encourage unbiased insights.   SMOOTH SAILING     SevenRooms is hiring a Product Design Lead. Spring Health is recruiting a UX Researcher. PayPal is looking for a UX Designer.     "When we are authentic with what we are passionate about, and we share it, we will discover that there are many people out there with the same interests. Plus, if that passion can make the world a better place, what are you waiting for?" Nikole Arguedas UX Researcher, Banco General     READ MORE in Throwing Flowers to Yourself Ready to scale your research program? Successfully scaling research requires effective stakeholder collaboration, flexible methods, and insights designed for impact.   See how dscout can help you with all three. dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences