Learn all about making the most of your metrics and how to demonstrate ROI. It's more essential than ever to use your research to showcase business impact.
Hi Wanto,
Last week, we discussed ways to prove the ROI of your research. This week, we're taking it to the next level and digging into how to make the most of your metrics. In this ever-changing landscape, it's essential to use your research to showcase business impact and productively demonstrate ROI.
We chatted with Elysa Stein, a UX research team leader from Cash App, to get the scoop on how she integrates business goals into the research process. Dive into Elysa's methods for flexing your ROI muscles and keeping business priorities at the heart of your research. Here's to making your next share out easy, breezy, and purposeful.
In this post, you'll learn …
How to align your research goals with business priorities
Why cross-functional collaboration is crucial to make the most impact
Tangible tips on how to incorporate business goals into your research process
How Cash App structures their teams to maximize ROI
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