Advocate for qualitative research and win over executives

Plus, get the 411 on how to effectively present your research to stakeholders, advocate for an exploratory research budget, and see who's currently hiring researchers.

This week, we're navigating how to secure buy-in for qualitative research.   Qualitative research can be a guiding light when high-level business decisions and the reality of customer needs are misaligned. But how do you convince the powers that be of its merits?   We've put together a whole host of tactics to advocate for qualitative research and sway even the most wary C-Suite.   How do you get your leadership to board the qualitative research train? Let us know in the People Nerds' Slack community! - The People Nerds Team   Forge a stronger relationship between leadership and your customers—and bring qualitative insights to the forefront for larger initiatives.   MAKE WAVES KEEP READING - MORE ON THIS TOPIC Learn how to advocate for an exploratory research budget.   Level up your presentation skills to showcase research to executives with ease.   See how Vodafone amplified their research findings across the company with Dscout.   How frequently do you need to persuade stakeholders/executives about the necessity of certain research?   1. Never 2. Rarely 3. Sometimes 4. Often 5. Always We'll post the results afterward in our Slack community! Offering a UX mentorship program at your company can hugely benefit everyone involved—but there are some pitfalls to avoid.   MENTOR LIKE NEVER BEFORE   Tubi is hiring a Senior UX Researcher. SoFi is recruiting a Senior Staff UX Designer. Yahoo is looking for a Senior Product Designer.     "Selling might be important, and you're always selling, and what I sell is my product and my product is my team, my product is our insights." Yakaira Núñez VP of Research and  Insights, Salesforcel     READ MORE in The Future of Research and Insights Is Fully Integrated Ready to scale your research program? Successfully scaling research requires effective stakeholder collaboration, flexible methods, and insights designed for impact.   See how dscout can help you with all three. dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences