Report: The Business Case for Quality UX

Learn how quality UXR makes for great business and the impact of cutting corners.

Hi Wanto,   Countless articles and reports have emphasized the business importance of UXR, but what happens if that research is low-quality?   UXR isn't just a box to check; incorrect or misleading insights can be just as harmful as skipping research altogether.   In this report, we asked folks across research, design, and product what they believed the financial repercussions were of poor-quality research. We also pulled data from folks at Forrester, IBM, PWC, and more—uncovering the costly mistakes of cutting corners. In this report, we'll explore… The business imperative for quality UX research (i.e., reducing risk, lowering development costs, creating a stronger product-market fit, etc.) The challenges of conducting quality research How to invest in quality UX research A few companies who are doing it right Get your copy Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Bandwidth check: Should I lead, consult, or enable?

Learn how to upgrade your business impact by rethinking conventional design and research responsibilities. Plus, get access to an on-demand webinar all about showcasing the value of design.

This week, we're thinking outside the box of traditional research and design roles. To deliver insights most effectively, you may need to shake up which tasks teams own. Not all "research" needs to belong to researchers, and not all "design" is solely owned by designers.   When you rely on the specific strengths of your team's unique makeup and opt to consult or enable other initiatives, that's where the magic happens.    In the spirit of smart delegation, Devin Harold, former Design and Research Lead at Capital One, explores the overlap between design and research roles, and shares practical ways to clarify project ownership (with a template!) so insights land when and where they matter most.   Whether you're on a team or working solo, keep reading for even more tips and tactics for keeping your insights in motion.   - The People Nerds Team   When was the last time you looked at the efficiency of your workflow? Use this guide to dig deeper into when you should take ownership, when you should take a step back, and how to make the most of everyone's strengths to deliver more effective insights.   STOP! COLLABORATE AND LISTEN KEEP READING - MORE ON THIS TOPIC Learn how to write user research summaries that are actually actionable. Use "How Might We" statements to unlock impactful design solutions. Spring clean the dust off your data with this template to activate your insights. If you could ban one UX phrase forever...   1. "Users don't scroll" 2. "Let's make it intuitive" 3. "Can't we just ask them what they want?" 4. Other, tell us on Slack We'll post the results afterward in our Slack community! Missed it live? Tune into the on-demand webinar featuring Ashton Snook, Head of Design and Research at Vodafone, as he explores how design is driving business success and why investing in quality research matters more than ever.   WATCH NOW Airbnb is hiring a contract UX Researcher. Eventbrite is recruiting a Researcher II. Visa is looking for a Design Research Analyst. In our field, change is the one guarantee. When we embrace changes, we are opening doors to discovery. Jenn Kuhns Design Research Manager, Visa   Via Insights and Actions: What Can We Do to Change UXR for the Better? Ready to scale your research program? Successfully scaling research requires effective stakeholder collaboration, flexible methods, and insights designed for impact.   See how Dscout can help you with all three. Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences