[Webinar] Why Good Design is Good for Business

Ashton Snook, Head of Design and Research at Vodafone, shares how his team has transformed design into a powerful strategic lever.

April 22, 2025 | 11:00 PM ET / 8:00 AM PT / 4:00 PM BST Hi Wanto, Design isn't just about what things look like—it's about how they work, how they perform, and how they drive business outcomes. In this live conversation, Ashton Snook, Head of Design and Research at Vodafone, shares how their team has transformed design into a powerful strategic lever—impacting everything from customer retention to cost efficiency.   In this session, you'll:  Learn how design is evolving into a critical business function  Hear how Vodafone embedded research into its strategy to drive results Explore practical frameworks for proving design's business impact Walk away with tools to connect your work to metrics that matter If you're looking to advocate for research, elevate design, or just want a fresh perspective on proving value—this one's for you. Save your spot  Can't attend live? Register now and we'll send you the recording after. Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences