Report: The Business Case for Quality UX

Learn how quality UXR makes for great business and the impact of cutting corners.

Hi Wanto,   Countless articles and reports have emphasized the business importance of UXR, but what happens if that research is low-quality?   UXR isn't just a box to check; incorrect or misleading insights can be just as harmful as skipping research altogether.   In this report, we asked folks across research, design, and product what they believed the financial repercussions were of poor-quality research. We also pulled data from folks at Forrester, IBM, PWC, and more—uncovering the costly mistakes of cutting corners. In this report, we'll explore… The business imperative for quality UX research (i.e., reducing risk, lowering development costs, creating a stronger product-market fit, etc.) The challenges of conducting quality research How to invest in quality UX research A few companies who are doing it right Get your copy Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences