Last chance! Join us live to talk customers, fans, and AI

There's still time to save your seat for tomorrow's live session.

October 15, 2025 | 12 PM ET / 9 AM PT  Hi Wanto,   We're going live TOMORROW—and there's still time to save your spot!    At 12 PM ET / 9 AM PT, join Susan Kresnicka and Karis Eklund from KR&I for The AI-Powered Customer: What Fans Are Doing (and Avoiding).   Here's what you'll take away: A look at how fans are interacting with AI in their daily lives Insights into the trust, habits, and values behind fandom behavior Strategies for creating AI experiences your customers will enjoy There are still a few seats open—grab yours before we go live!   Save your spot Can't attend live? Register now and we'll send you the recording after. Hope to see you there, The Dscout Team Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Just days away: What your biggest fans want from AI

Live on October 15: Discover what today's fans expect from AI and how to build for lasting connection.

October 15, 2025 | 12PM ET / 9AM PT  Hi Wanto,   We're one week away from The AI-Powered Customer: What Fans Are Doing (and Avoiding)!   Get ready to explore how AI is changing the way your biggest fans interact with your products—and what that means for your roadmap.   Join us Wednesday, October 15, at 12 PM ET as Susan Kresnicka and Karis Eklund of KR&I break down the results of a recent foundational study on Dscout and what it reveals about fandom, trust, and tech.   You'll walk away with: A closer look at how real people are using AI Strategies for building fan-worthy, future-ready products Research tips that help surface deeper emotional insights Spots are filling up—don't miss it! Save your spot Can't attend live? Register now and we'll send you the recording after. Hope to see you there, The Dscout Team Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

Discover Dscout's 3 New AI Features!

Smarter. Sharper. Still Dscout AI.

Hi Wanto-   Most researchers are being asked to lean into AI—but knowing where to start can feel overwhelming.   That's why Dscout strives to build AI that's intuitive and approachable; robust AI features are embedded throughout the platform in thoughtful places to enhance your efforts throughout the research lifecycle.   This week, we have 3 new features for you: Explore your data A new chat-based tool lets you ask for quotes, seek trends, or even get ideas directly from your data Refine your questions Eliminate bias, improve clarity, and polish grammar with AI-powered rephrasing suggestions Improve your responses At the end of a usability test, Dscout AI evaluates Talk Out Loud responses for completeness and relevance, and automatically asks your participants dynamic follow-up questions to dig deeper. Plus, with summaries, themes, and notable moments already in the platform, Dscout AI is saving teams 5+ hours per study! See it in Action Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

[Webinar] Where fandom meets function: What AI means to your biggest fans

Live on October 15: Join us live as we reveal how fans are navigating AI and what it means for your product strategy.

October 15, 2025 | 12PM ET / 9AM PT  Hi Wanto,   Fans are powerful. They advocate, amplify, and inspire action. And when it comes to new technologies like AI, loyal fans or customers are shifting how they show up. In our upcoming live session, The AI-Powered Customer: What Fans Are Doing (and Avoiding), Susan Kresnicka and Karis Eklund of KR&I share findings from their recent foundational research conducted on Dscout.   On Wednesday, October 15, at 12 PM ET, Susan and Karis will unpack: Where fandom and AI intersect—and why it matters for your brand How different kinds of customers are navigating AI in their daily lives How to build products and experiences that keep fans coming back Discover how today's fans are shaping AI—and how you can build products they'll rally behind. Save your spot Can't attend live? Register now and we'll send you the recording after. Hope to see you there, The Dscout Team Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences

KEEN insights on implementing continuous discovery

If continuous discovery feels hard to maintain, you're not alone. Here's how experienced teams are making it work.

Hello Wanto!   There are many upsides to continuous discovery research, from reducing risk to deepening customer relationships and accelerating innovation. But let's be honest: it can also feel like a logistical nightmare.   Before you call it quits on this method, explore these 10 Tips for Implementing Continuous Discovery Research from Aura Nelson, Director of Fan Insights at KEEN.    Whether you're just getting started or looking to level up your approach, this resource will help you lay a solid foundation and spark fresh, innovative thinking throughout your continuous discovery process.   In this resource, you'll get access to … Tips on scaling and refining continuous discovery research Insight into KEEN'S tried-and-true approaches to implementing the method  Advice for helping you get creative when using continuous discovery    GET THE DOWNLOAD As AI becomes a bigger part of our lives, it's reshaping how fans engage with culture, brands, and each other. Join KR&I's Susan Kresnicka and Karis Eklund as they share new research from a Dscout study on the intersection of fandom and AI. Tune in for actionable insights to guide your AI strategy and better connect with your biggest advocates.   REGISTER NOW   In the spirit of the theme of Co-Lab Continued this year, "The Emerging Shape of the New UX," we want to hear your thoughts via a quick mobile study. Tell us, what "shape" do you think UX took in 2022—and what might we become in 2027? A staircase? Kaleidoscope? A...stump?!    Get creative and see how the collective picture comes together during the opening keynote on 11/12!   TAKE THE QUICK MOBILE SURVEY   Cheers, The People Nerds Team  Dscout, 222 North LaSalle St, Chicago, IL Unsubscribe Manage preferences